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Just Right Dog Food Review [Updated December 2023] – A Must Read Before Buying

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Just Right Dog Food Review

Nutrition is paramount in canine health. Pet parents want nothing but the best for their four-legged family members. Undoubtedly, choosing the best diet for our pets has always been challenging.

From dry food and wet food to customized fresh food and dehydrated dog food, there’s always something new in the market. And then, there’s the customized kibble just like our featured product.

If you are leaning towards this diet, our Just Right Dog Food Review can give you some insights before buying.  

Brand Quick Look:

Parent Company: Nestle Purina Petcare Co.
Launched: 2014
CEO: Nina Leigh Krueger
Made in: USA
Available at:
Food Type: Dry
Real meat in first 5 ingredients? Yes
Recalled in the past: No

Behind the Brand

Just Right Pet Food was launched in 2014 by Purina. It offers a subscription service for dog owners featuring personalized dog food blends that is made based on a dog’s body condition.

More specifically, Purina ensures utmost customization in every bag of kibble that comes out of their company-owned facilities in Clinton, Iowa. The process starts by allowing every dog owner to create a pet profile on their website, which will serve as the foundation of their pup’s personalized diet.

This pet food subscription creates custom dog food with the help of a team of trusted professionals composed of a nutritionist, veterinarian, product specialist, pet behaviorist, and food safety supervisors.

The expert team is also spearheaded by a production manager that ensures that every blend is made in a safe, industry-leading, and efficient facility. And they have a responsive customer service team that answers all your questions and concerns.

With Just Right, it simply feels right. It is manufactured by a trusted household name in pet nutrition that has been around for more than 90 years.

This balanced dog food created by experts is backed by the Good Housekeeping Seal, and the company currently has almost 6k followers on Instagram, which also indicates its continued growth.

Best of all, they offer a stress-free promise for pet parents topped with their money-back guarantee within 60 days. The company only wants what’s best and right for you and your dog, and they want that both of you love your experiences with them.

That’s why, if either you or your pup is not completely satisfied, you can simply send them a message within 60 days and they’ll send your money back without questions asked.

If you are ready, you can start creating your pup’s blend today.

Just Right Dog Food Review [Updated [month] [year]] - A Must Read Before Buying 1

Why Choose A Personalized Pet Food?

The fresh food subscription service has been a hit for dogs and pet parents across the country. But some dogs are fond of eating kibbles, not to mention that adding variation to a dog’s diet is also helpful to get them to eat enthusiastically every mealtime. Good thing, that personalized kibble was also launched in the market.

Choosing Just Right Pet Food which is made by Purina, one of the leading and most-trusted premier pet food manufacturers, gives you that extra layer of peace of mind knowing that your pup’s health is in good hands.

With the overwhelming dog food options online and in stores, sticking with personalized pet food that targets your dog’s nutritional needs and meets his dietary restrictions doesn’t only sound like a smart move, but it’s also the right decision.

By choosing a personalized kibble for your dog, you can breathe well each day knowing that your pup’s dietary needs are met and that he is nourished with complete and balanced nutrition that can keep up with his required energy levels based on his lifestyle and daily activities.

With a personalized kibble, it means that you are no longer limited by what’s on the shelf. Best of all, with Just Right's kibble blends, your firsthand knowledge about your dog is combined with the company’s proven nutritional expertise in delivering personalized dog food right at your doorstep.

Just Right Dog Food Review

Rating: 4.8/5

First 5 ingredients: Varies on the recipe you choose

Just Right Dog Food Review [Updated [month] [year]] - A Must Read Before Buying 2

Every pet owner simply wants what’s right and best for his furry companion. And with Just Right Dog Food, that’s exactly what your canine buddy could get with every bite of his personalized tasty, and nutritious kibble.

This online pet food subscription service gives pet parents the chance to create a custom blend of kibble for their canine companion. It gives dog owners the power to choose what should be included and excluded in their pups’ meals.

A pet parent’s journey with Just Right starts by creating his dog’s profile online indicating all the details necessary to make a custom kibble. This includes the dog’s breed, size, weight, body condition, and activity level. You’ll also be asked about your dog’s age, joint health, skin condition, coat quality, stool condition, as well as his eating pace.

By spending a minute or two answering the questions, the team of experts at Just Right can have a solid foundation in creating a custom diet that would become your dog’s primary or sole source of nutrients for him to thrive and live a happy life.

The company offers a few different meat bases for their personalized kibbles, including beef, chicken, salmon, and lamb. Toward the end of your short quiz, they will recommend a meal that is primarily composed of either of these high-quality sources of protein.

For this review, we created a profile for an adult medium-sized dog with a semi-active lifestyle. We were offered chicken or beef as the primary protein choice, and we went with beef. They also offered some optional additional ingredients, and we chose meaty chicken morsels and carrots.

We were also asked whether to include or exclude certain ingredients, which include corn, wheat, soy, peas, grain, and legumes. We chose not to exclude any ingredient considering that the dog we have in mind for this review doesn’t have sensitivities to any of these ingredients, and we also want to know the team’s recommended custom blend without any dietary restrictions.

Another exciting feature of this personalized dog food is the chance to display your pet’s picture on his bag of kibble and create a custom name to make it extra special. This is also helpful for multi-pet households with different dietary needs based on their health status, breed, age, and other factors.

With their pets' names and individual pictures on the cover of their dry food, pet parents can easily identify which is which. Hence, every dog is guaranteed his customized meal, and pet parents don’t have to worry about giving their dogs the wrong blend.

At the end of the short online assessment, we were recommended a 6-lb supply of kibble for one adult dog, which is good for 28 days and is worth $26. Every ingredient was purposely selected to create a custom blend that is targeted at nourishing the dog’s best life.

Just Right notes that the blend that they have recommended for our sample is formulated with an adult dog in mind, who is quick and eager when standing up and climbing stairs. And that’s why this blend includes glucosamine to help support healthy hips and joints.

Additionally, this recipe is also packed with omega fatty acids for healthy skin and coat, and mobility support. And it also features the right size of crunchy kibble that is suitable for medium-sized dogs. The size and texture of the kibble also help keep the dog’s teeth clean and his gums healthy.

What’s more, this custom blend also contains beneficial vitamins and minerals such as vitamins A and E for skin and coat health, immune health, and bone and muscle growth. It also includes calcium and phosphorus for healthy teeth and bones, as well as prebiotic fibers to support digestive health.

Other notable ingredients in this blend include fish oil, pea protein, linoleic acid, taurine, folic acid, biotin, and more. This blend is also formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for an adult dog.

Best of all, it is made without artificial flavors, artificial colors, or fillers. The subscription also includes a 100% satisfaction guarantee, free cancellation and/or adjustment anytime, free shipping, and customer support.

Plus, you don’t need to worry about underfeeding or overfeeding your dog, because the blend also comes with a feeding measurement to ensure an accurate portion every mealtime.


  • 50% discount on your first bag
  • 60-Day Money-Back Guarantee
  • Made with real meat
  • Free Shipping
  • Shelf stable, so storage is not an issue
  • Personalized kibble to suit your dog’s nutritional needs
  • More affordable than other custom dog food options


  • Not certified organic
  • No budget packs or trial packs
  • A subscription is required before you can place an order

Advantages of Customized Dog Food

Feeding your dog customized pet food is beneficial for several reasons. A personalized bag of tasty kibble such as Just Right Pet Food helps address and/or avoid skin and stomach sensitivities caused by eating food that contains common allergens.

With customized dog food, pet parents are no longer limited by what is available in stores, and they also have more control over what their pets are eating. What’s more, a personalized kibble also helps in promoting a healthy weight, supporting optimal nutrition, and addressing issues such as dry skin, loose stools, or obesity without bouncing from one formula to another.

Another advantage of customized dog food is convenience since it is usually sent by mail on a monthly subscription. This is especially helpful if you struggle to carry large bags of kibbles around the store, or you want to avoid delays in shipping by ordering online or receiving your package only to notice that the bag has been damaged in transit.

Disadvantages of Custom Dog Food

While a custom dog food ticks a lot of boxes in the things to consider for your dog’s nutrition, it also has its drawbacks. Just like with any personalized product, a bag of custom kibble is also expensive, especially if you have two or more dogs to feed at home. Nonetheless, if you consider its long-term effect on your dog’s health, it’s still a worthy investment.

Another downside is that it’s not readily available. While the company regularly sends you your dog’s monthly supply, you can’t always prevent some mishaps. This can be an issue if ever your dog’s supply for the month has been compromised, or was somehow lost along the way.

In worst-case scenarios, you will be left with no other option but to purchase commercial dog food in-store. And such a sudden shift in your dog’s diet even temporarily can have negative effects on his health. As always, it’s recommended to transition dog foods slowly within 5 to 7 days to prevent stomach upsets.

Types of Foods the Brand Carries

Currently, Just Right Dog Food only offers customized kibble that is available in chicken, beef, lamb, and salmon meat bases. However, they do have other products (supplements, treats, dental chews) that are offered upon checkout depending on what they think is suitable for your dog and what would further his health, and make him a livelier and happier pup.

Recall History

Just Right Dog Food has never been recalled. To check food recalls, you can check this article or visit FDA’s site.

Just Right Dog Food Review [Updated [month] [year]] - A Must Read Before Buying 3

Frequently Asked Questions

Where is Just Right Pet Food made?

Just Right custom blends are proudly manufactured in company-owned facilities in Clinton, Iowa.

How much does a Just Right Pet Food subscription cost? Can I buy an individual bag of custom kibble without a subscription?

Currently, Just Right is only available as a monthly subscription, and they don’t offer trial packs. Nonetheless, pet parents are welcome to subscribe, and if they are not satisfied, they can take advantage of the company’s 60-day money-back guarantee.

Each customized kibble that comes out of Just Right’s facilities is crafted for a dog’s unique nutritional needs and/or dietary restrictions. Hence, the cost of the food subscription varies based on the dog’s size and individual needs.

However, while every dog is different, pet parents can take a look at the cost of Just Right’s average monthly subscription service and decide whether the price is right for them or not:

  • Toy Dogs: $24.58
  • Small Dogs: $30.82
  • Medium Dogs: $48.37
  • Large Dogs: $66.53
  • Extra Large Dogs: $80.39

How long does Just Right pet food last in the refrigerator?

You don’t have to store Just Right pet food in the refrigerator since it is dry kibble. However, the company recommends that you store it inside a sealed bag and place it in a cool and dry place. For this, you can rely on the help of an airtight pet food dispenser, or even an automatic pet feeder with an airtight seal.

What’s the shipping policy?

As of writing, Just Right only ships within the continental United States, and they do offer free shipping along with your monthly subscription. After your order is processed through UPS, your dog’s meals are estimated to arrive at your doorstep in between 3 to 5 business days. Just Right will send you a confirmation email together with tracking information once the package is on its way.

What’s the return policy?

As mentioned earlier, Just Right offers a 60-day money-back guarantee without questions asked. Simply contact the company's customer care team via email or through your “Just Right” account.


If you have been switching your dog from one food to another, it might be high time to consider a customized diet that is specially formulated by a team of experts to meet your dog’s unique needs. Just Right is transparent about the ingredients used in their formulas, not to mention that they are under the wing of Purina.

The subscription service offered by Just Right is definitely something worth considering. Plus, the detailed quiz that is required at the beginning gives you control over what you want to include and avoid in your dog’s custom diet.

And it gives the company the chance to incorporate your firsthand knowledge about your pet with their expertise in creating a personalized kibble that can help promote your dog’s overall health and wellness.

However, while customized foods are expensive, it’s worth noting that Just Right pet food is even pricier than the other personalized kibbles on the market today. Additionally, they use animal by products and their custom blends are not certified organic.

So, if you are bothered by these last two points, you may want to consider other alternatives. Other than these, Just Right Dog Food is a great custom kibble that even picky eaters will love.

Just Right Dog Food Review [Updated [month] [year]] - A Must Read Before Buying 4

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