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Forza10 Dog Food Review: Best Natural Alternative to Medicine?

Written by

Elaine Navajo

Reviewed by

Updated on:

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Forza10 dog food review

Curious about the Forza10 brand? Continue reading for our comprehensive Forza10 dog food review.

Forza10 is an Italian-American pet food company specializing in the treatment of ailments through dietary changes. The brand has four product lines: Active, Sensitive, Maintenance, and Legend. Each of them has components that make it different from the rest.

All of their lines contain whole anchovy meal sourced from the Arctic and Antarctic Oceans, giving their formulas a good amount of Omega 3 fatty acids as well as medicinal plants.

The company was founded by “food allergy guru” Dr. Sergio Canello, DVM who is an international expert in food allergies, and “the Green Wizard” Gianandrea Guidetti, a PharmD and phytotherapy expert.

They discovered that that the #1 enemy for the health of dogs and cats is oxytetracycline, which is an antibiotic commonly used in food production.

This is unfortunately widely used in the farming industry. Studies conducted by Dr. Canello and his team identified oxytetracycline as the possible cause of many common diseases in dogs and cats.

The brand is now on a mission to rid the world of poor quality, contaminated pet food.

If you are concerned about your pet’s diet, you may want to learn more about Forza10 and how the formula may impact the life of your pup.

Read on for more information about their wide range of products that target various ailments in dogs.

The company considers themselves the founders of natural alternatives to medicine so instead of offering your pets drugs they recommend you start by taking a look at their diet and what they are consuming.

If you are concerned about your pet’s diet, you may want to learn more about Forza10 and how the formula may impact the life of your pup. For more information about their specific lines and their reputation online, read on.

Brand Quick Look

Forza10 Dog Food Review: Best Natural Alternative to Medicine? 1
  • Parent Company: SANYpet Group
  • Made in: Italy
  • Available at:  Chewy, Amazon, Forza10 Website
  • Types of Food: Dry
  • Real Meat in First 5 Ingredients? : Yes
  • Recalled in Past? : No

Behind the Brand

Dr. Sergio Canello, DVM founded Forza10 with a mission to impact the lives of pets and pet owners worldwide He is a leading foodborne illness expert and has conducted countless experiments in the area of inflammatory and autoimmune diseases related to pets.

The company brought in leading pharmacists, phytotherapists, and eight leading universities to develop their formulas all to ensure that science backs all their claims, and that their food lives up to its expectation.

The philosophy of Forza10 is that food intolerances and allergies are the reasons your dog has health issues. There are proteins, vegetables, and other harmful ingredients in your dog’s food that he or she is sensitive to, but you don’t know it because they are well hidden.

Forza10 focuses on transparency and being clear about everything they put into their formulas so you can ensure your pup does not react negatively to the food you feed them.

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Forza10 Dog Food Reviews

In this section, we’re going to break down two of the unique dog food lines from Forza10 to give you a more in-depth look into some of the ingredients in the formula. This brand has a lot of different dog foods that specialize in treating a lot of different ailments.

Hopefully, after reading this review, you can feel more comfortable and confident about deciding whether Forza10 is right for your pup.

1. DailyPro Sensitive Digestion Seafood & Fish 

Forza10 Dog Food Review: Best Natural Alternative to Medicine? 2

First 5 ingredients:

Dehydrated Anchovy, Potato, Potato Starch, Potato Protein, Fish Oil 

Protein: 29.5% min

Fat: 15.5% min

Fiber: 2.0% max

Moisture: 9.0% max

Food Type: Dry

Best for: Adult, All Breeds

Special Diet: Grain- , Gluten-free

This grain-free kibble is specially formulated for adult dogs of all breeds and sizes with sensitive stomachs or digestive issues.

The recipe is designed to help ease common digestive problems such as stomach upset, diarrhea, vomiting, bloating, belching, flatulence and intestinal noises.

Made with wild-caught anchovies, this protein-rich formula provides a natural source of omega-3 fatty acids to support skin, coat, and overall health. The anchovy base also gives the kibble a rich fish flavor that most dogs find irresistible.

Anchovies are highly digestible, making this food gentle on sensitive stomachs. With 29.5% protein, it provides all the essential amino acids dogs need to maintain strong, lean muscles.

Although the product is marketed as a limited-ingredient recipe, it does include hydrolyzed animal protein and chicken fat. The hydrolyzed proteins are broken down into smaller amino acid chains for easier digestion and faster nutrient absorption.

Fish oil serves as the main source of essential fatty acids, offering omega-3s that promote a healthy coat, reduce allergy symptoms, and support heart and brain function.

The carbohydrate sources—potato and potato starch—are complex carbs that supply energy along with beneficial vitamins and minerals.

The formula is enriched with oregano, dandelion and thyme, herbs known for their digestive and overall health benefits.

This food is completely free from corn, wheat, soy, GMOs, and by-product meals. It contains no artificial colors, flavors or preservatives and no oxytetracycline residues that may irritate the digestive system.

According to pet owners, dogs with sensitive stomachs show noticeable improvement after switching to this recipe. Many report better digestion, improved stool quality, and overall happier, healthier pets.


2. Active Echo

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First 5 ingredients:

Milled Rice, Dehydrated Fish, Rice Middlings, Potato Protein, Hydrolyzed Fish Protein

Protein: 23.0% min

Fat: 11.5% min

Fiber: 4.0% max

Moisture: 10.0% max

Food Type: Dry

Best for: All Lifestages, All Breeds

The Active Echo is a grain-inclusive dry food formulated to support the ear health of adult dogs of all breeds and sizes.

Developed with veterinarians and European universities, this recipe targets ear issues linked to ingredient sensitivities. It features the Active Fresh System (AFS) — a patented technology that preserves the efficacy of heat-sensitive botanical ingredients like rose hip, tea tree and tilia cordata, contained in small heart-shaped tablets mixed with the kibble.

The formula provides 23% protein, with wild-caught dehydrated fish as the single protein source. Fish is highly digestible, rich in omega-3 fatty acids, and gives the kibble an appealing flavor.

Its single carbohydrate source is ground rice, a gentle, easily digestible grain that helps reduce allergic reactions.

Essential fatty acids from fish oil and sunflower oil promote balanced omega-6 to omega-3 ratios, supporting skin, coat, immune, and heart health.

Pet owners report noticeable improvement in their dogs’ ear health and appreciate the food’s high-quality ingredients—free from by-product meals, artificial additives and cheap fillers.


3. DailyPro Sensitive Skin Seafood & Fish

Forza10 Dog Food Review: Best Natural Alternative to Medicine? 4

First 5 ingredients:

Dehydrated Anchovy, Potato, Potato Starch, Potato Protein, Fish Oil 

Protein: 32.5% min

Fat: 15.5% min

Fiber: 3.7% max

Moisture: 10.0% max

Food Type: Dry

Best for: All Lifestages, Medium Breeds

Special Diet: Grain-free

Sensitive Skin is a grain-free dry food made for adult medium-breed dogs with skin sensitivities. It helps reduce scratching, redness, hot spots, tear stains, dull coats, paw licking and excessive shedding.

With 32.5% protein, the recipe features wild-caught anchovies, a highly digestible source of amino acids and omega fatty acids that support lean muscle and healthy skin and coat. It also includes hydrolyzed animal proteins, which are broken down for easier absorption.

Potato and potato starch serve as nutrient-rich, grain-free carbohydrates. The formula also contains botanical herbs such as rose hips, cranberry, yucca schidigera and rosemary extracts, known for their anti-inflammatory and antioxidant benefits.

Essential fatty acids come from fish oil and purified chicken fat, promoting skin hydration, a glossy coat, and overall wellness. Omega-3s also support heart, joint, and immune health.

Pet owners report visible improvements in their dogs’ skin and coat, with reduced itching, faster hair regrowth on hotspots, and better digestion. While slightly more expensive than average kibble, many consider it worth the cost—and still more affordable than prescription diets.


4. Active Depura

Forza10 Active Depura Fish Dry Dog Food

First 5 ingredients:

Milled Rice, Dehydrated Fish, Rice Middlings, Potato protein, Fish Oil

Protein: 26.0% min

Fat: 12.5% min

Fiber: 2.6% max

Moisture: 8.0% max

Food Type: Dry

Best for: Adult, All Breeds

Special Diet: Gluten-free

This grain-inclusive dry food is formulated for adult dogs of all breeds and sizes, especially those struggling with food intolerance and allergies.

This limited-ingredient kibble delivers complete and balanced nutrition using single-source fish protein and gluten-free carbohydrates. It is enriched with therapeutic plant and fruit extracts, plus Omega-3 and Omega-6 fatty acids to help support overall wellness, skin health and recovery.

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This formula also features AFS (Active Fresh System), a patented European technology designed to preserve the effectiveness of key nutraceutical ingredients for optimal support. By avoiding common trigger ingredients while providing targeted nutritional benefits, it offers a gentle yet nourishing option for dogs with sensitivities or specific health concerns.

Free from corn, wheat, soy, by-products and artificial additives, this food has earned praise from pet owners for helping sensitive dogs lose weight, improve skin health and develop thicker, shinier coats.


5. Active Dermo

Forza10 Dog Food Review: Best Natural Alternative to Medicine? 5

First 5 ingredients:

Ground Rice, Fish Meal, Rice Mill Run, Potato Starch, Dried Beet Pulp

Protein: 23.5% min

Fat: 12.0% min

Fiber: 2.7% max

Moisture: 8.0% max

Food Type: Dry

Best for: All Lifestages, All Breeds

This grain-free dry food is made for adult dogs with sensitive skin, helping relieve itchiness, redness, hot spots, dandruff and excessive shedding.

It’s a single-source protein and carbohydrate formula—anchovy meal and potatoes—ideal for dogs needing a limited-ingredient diet. With 23.5% protein, it’s lower in protein than other Forza10 sensitive skin recipes but still highly digestible and flavorful. Hydrolyzed fish and potato proteins are added for easier nutrient absorption.

Fish oil and vegetable oil provide omega-3 and omega-6 fatty acids that support skin, coat, heart, and immune health while reducing inflammation.

Each kibble includes heart-shaped bits made with Forza10’s Active Fresh System (AFS) to preserve natural actives such as aloe vera, rosemary, papaya, and pomegranate, which promote healing, antioxidant protection, and immune support.

Free from grains, gluten, peas, poultry, corn, wheat, soy and artificial additives, this recipe has become a top-rated favorite among pet parents.

Many report dramatic relief from chronic itching, sores, and hot spots—after countless failed attempts with other foods. Despite its modest protein level, it consistently delivers impressive results for dogs with skin sensitivities.


6. Nutraceutic Active Colon Diet Phase 1

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First 5 ingredients:

Hydrolyzed Fish Protein, Milled Rice, Rice Middlings, Cellulose Fibre, Dried Algae

Protein: 21.0% min

Fat: 10.5% min

Fiber: 9.5% max

Moisture: 10.0% max

Food Type: Dry

Best for: All Lifestages, All Breeds

Colon Diet Phase 1 is a grain-inclusive dry food formulated for adult dogs with sensitive stomachs or chronic digestive issues such as IBD, colitis, flatulence, diarrhea or constipation.

This single-protein, single-carbohydrate formula features hydrolyzed fish protein from Icelandic wild-caught anchovies, broken down into small amino acids for easy absorption and reduced allergic response. Dehydrated fish provides additional protein, while the 21% protein content supports lean muscle without straining digestion.

Rice and rice middlings supply gentle, fiber-rich carbohydrates that help firm stools and aid gut health. Fish oil and sunflower oil deliver omega fatty acids that support digestion, skin, coat, heart, and immune health.

Enriched with beet pulp, rosemary, yucca schidigera extract and brown algae, the formula promotes intestinal balance and reduces inflammation.

Free from corn, wheat, soy, and artificial additives, this food has earned high praise from pet owners for easing chronic digestive problems and improving stool quality—often within days. Though premium-priced, many consider it well worth it for lasting relief.


7. Nutraceutic Actiwet Renal Support

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