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PureVita Dog Food Review: Unveiling Premium Nutrition

Written by

Ma. Leonor Dollisen

Reviewed by

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Pure Vita Dog Food

The PureVita dog food line is the result of more than 50 years of innovation in the pet food industry. This brand of dog food features pure, natural, and holistic recipes that are made with premium-quality proteins, wholesome carbohydrates, healthy fats, and beneficial supplements.

PureVita products are particularly beneficial for dogs with food allergies and sensitivities because they feature a single source of animal protein and many recipes are grain-free. PureVita sets itself apart from the competition by going above and beyond with their product offerings.

In addition to a decent selection of traditional and grain-free dry foods and wet foods, PureVita also offers some moist and freeze-dried dog food products and an assortment of freeze-dried treats.

No matter which recipe you choose, you can feel good that PureVita products are packed with whole ingredients and nutritionally balanced. PureVita products also include the Good 4 Life system which guarantees optimal palatability and digestibility.


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Who Makes PureVita Dog Food?

The PureVita brand of dog food is a sister brand to NutriSource – that means that it falls under the KLN Family Brands umbrella. NutriSource was founded as the Pine Lakes Feed Company in 1947 by Darrell “Tuffy” Nelson – it eventually developed into Tuffy’s Dog Food Company when Darrell’s son joined the venture.

After spending nearly forty years in the economy pet food industry, Tuffy’s Dog Food entered the super-premium pet food industry with the release of NutriSource pet foods and then went on to further expand the brand with the PureVita line of holistic pet foods in 2007.

PureVita Dog Food Reviews

The PureVita brand of dog food describes itself as “pure and natural holistic”. As such, you should expect to see their formulas loaded with high-quality, wholesome ingredients and that is exactly what you will find.

PureVita Dog Food Review: Unveiling Premium Nutrition 1
Duck & Oatmeal Dry Dog Food
  • Complete meal for all life stages
  • Boost your pet's immune system
  • Single source protein
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PureVita Dog Food Review: Unveiling Premium Nutrition 2
Grain-Free Salmon and Peas Recipe
  • With balanced omega 3 and 6 fatty acids
  • Combination of tasty salmon with sweet potatoes
  • Easy on the tummy formula
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PureVita Dog Food Review: Unveiling Premium Nutrition 3
PureVita LID Pork & Peas Entree
  • Made with real Pork
  • Fit for all stages of a dog's life
  • Enriched with essential nutrients
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PureVita Dog Food Review: Unveiling Premium Nutrition 4
Small Bites Turkey & Sweet Potato Recipe
  • Ideal for pets with allergies
  • Specifically formulated for small breeds
  • Include pre and probiotics to support healthy gut
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PureVita Dog Food Review: Unveiling Premium Nutrition 5
PureVita Grain-Free Turkey Entree
  • Made with real turkey
  • Appropriate for all life stages
  • Natural formula with added vitamins
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PureVita Dog Food Review: Unveiling Premium Nutrition 6
PureVita Hip & Joint Dog Treats
  • Fortified with glucosamine and chondroitin
  • Great source of L-carnitine
  • Tasty bone-shaped chicken treats
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PureVita Dog Food Review: Unveiling Premium Nutrition 7
PureVita Skin & Coat Dog Treats
  • Made with real salmon
  • Contains zinc to promote better coat and skin
  • Rich in omega fatty acids
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PureVita Dog Food Review: Unveiling Premium Nutrition 8
PureVita Limited Ingredient Beef Jerky
  • Beef as the #1 ingredient
  • Includes pumpkin and apple cider vinegar
  • Grain, gluten and glycerin free

Each PureVita dog food recipe begins with a high-quality source of animal protein – a single source protein at that – and is supplemented with wholesome carbohydrates like green peas, sweet potato, brown rice, and oatmeal.

In addition to meat proteins and wholesome carbohydrates, each recipe is fortified with healthy fats, vitamins, minerals, and probiotics. No matter which recipe you choose, you can feel good about feeding your dog PureVita dog food.

PureVita Products Reviewed

  1. PureVita Duck & Oatmeal Dry Dog Food
  2. PureVita Grain-Free Salmon and Peas Recipe
  3. PureVita LID Pork & Peas Entree
  4. PureVita Small Bites Turkey & Sweet Potato Recipe
  5. PureVita Grain-Free Turkey Entree
  6. PureVita Hip & Joint Dog Treats
  7. PureVita Skin & Coat Dog Treats
  8. PureVita Limited Ingredient Beef Jerky
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PureVita Dry Dog Foods

With Grains

Grains are excellent nutrient sources for canines. They are packed with fat, carbohydrates, and plenty of antioxidants that support a healthy skin, coat, and immune system.

Contrary to popular belief, canines have evolved to become omnivores, unlike their wolf ancestors who are purely carnivores. This means that your pet dog can digest grains as well as he can meat.

1. PureVita Duck & Oatmeal Recipe

Rating: 4/5 stars

First 5 ingredients: Duck, Duck Meal, Oatmeal, Barley, Sunflower Oil

PureVita Dog Food Review: Unveiling Premium Nutrition 9
Dogs will surely adore the flavor of duck in this formula. Canines who have allergies towards beef and other meats may benefit from this meat source too since it is considered a novel protein.

Dogs will love the flavor of duck in this recipe. It’s not commonly used in pet foods and will be a happy surprise for canines. Canines who are allergic to beef and other meats may benefit from duck too since it is considered a novel protein. (Novel proteins are protein ingredients that your pet is not familiar with).

The first and second ingredients are made up of fresh duck and duck meal. (Meals are meat that have been cooked until most of the moisture is gone. This process turns up the protein level because the meal is weighed by volume.) This is an excellent thing as most premium dog foods have high-quality meat as the first ingredient, except of course for special diets.

The meats are followed by two grains — oatmeal and barley. Both the oatmeal and barley are good sources of fiber, a nutrient that is a must for a healthy digestive system. (Fiber bulks up stools and makes waste elimination easier.) Barley also provides complex carbohydrates that help protect your dogs against oxidative stress.

There are plenty of fruits and veggies here led by peas. Peas are high in fiber, but they also give out good amounts of protein. In combination with the duck meat, they help bring the protein level to a total of 24% minimum. In addition to peas, there are also carrots, cherries, cranberries, and apricots.

This recipe has two types of oil. One is sunflower oil and the other is salmon. Both provide your dog’s need for omega fatty acids. These omegas not only keep your pooch’s skin and coat healthy, they also promote a healthy immune system, heart, and excellent cognitive functions.

There’s one ingredient here that may cause concern for some, although it shouldn’t. It’s alfalfa meal. Those who argue about its inclusion in pet food say that it contains a toxin that can cause gastritis in dogs. That may be true for pet foods that use alfalfa as a main protein source. However, used in small quantities like in this recipe, there is no problem.

Lastly, but definitely not the least in our opinion, this recipe contains a minimum of 100,000,000CFU/lb guaranteed microorganisms for your dog’s digestive health. The brand added several vitamin and mineral supplements as well to make it as complete and nutritious as possible.

Also available in Chicken & Brown Rice and Salmon & Potato flavors.


While dogs are omnivores, a grain-free diet can be beneficial to pets who are sensitive to grains, have difficulty maintaining their weight, or face problems with digestive issues.

They can be just as healthy as diets with grains because brands usually provide alternative nutrient sources to replace the grains.

2. PureVita Grain-Free Salmon and Peas Recipe

Rating: 4/5 stars

First 5 ingredients: Salmon, Salmon Meal, Peas, Sweet Potato, Pea Flour

PureVita Dog Food Review: Unveiling Premium Nutrition 10
This recipe combines tasty salmon with wholesome sweet potatoes and a select variety of berries, other fruits and vegetables. A true single source fish protein with balanced omega 3 and 6 fatty acids for healthy skin and coat.

This Salmon and Peas Recipe is described as “superior nutrition for dogs” and a review of the ingredients list reveals this to be true. This grain-free formula features protein-rich salmon which is also an excellent source of omega fatty acids. Supplemented with wholesome sweet potatoes, fresh fruits, and real veggies, this formula is loaded with natural nutrition and flavor.

What is most important about this recipe, however, is that it is grain-free and highly digestible – that makes it a great source for dogs that suffer from food allergies and sensitivities. It is also complete and balanced for dogs in all life stages so you can feed it to puppies as well as adult dogs.

The first ingredient in this formula is fresh salmon. Salmon is loaded with health protein, but it is also an excellent source of omega fatty acids which help to support your dog’s healthy skin and coat. One thing to be aware of with fresh salmon, however, is that it may contain up to 80% moisture by volume.

When dry dog food products are cooked to a moisture content around 10%, much of the moisture in the raw ingredients cooks out. This leaves the volumes for those ingredients being much lower than the original.

You will be glad to know, then, that the second ingredient in this recipe is salmon meal. Salmon meal has already been cooked to remove moisture, so it contains as much as 300% more protein by volume than fresh salmon. These two ingredients combine to ensure that this formula is rich in animal protein.

After the salmon and salmon meal come the main sources of carbohydrate – peas and sweet potato. Not only are these both grain-free carbohydrates, but they are highly digestible and loaded with healthy nutrients.

These ingredients combine a wealth of carbohydrate energy as well as dietary fiber – the fiber is further supplemented by the pea flour and pea starch that follow.

It is important to note that the crude fiber content of this recipe is a little high at 6%, but the carbohydrate and fiber in this formula does come from digestible sources so it should not be a problem for your dog. Furthermore, this formula contains the Good 4 Life system which ensures optimum digestion for dogs.

The remaining ingredients of it consist primarily of fats, supplementary sources of fiber, and beneficial supplements. The main source of fat in this recipe seems to be sunflower oil, though it is important to note that your dog will also get some healthy omega-3s from the salmon and salmon meal.

It wouldn’t hurt, however, to include an extra source of animal fat in this recipe. For supplementary fibers, this formula contains alfalfa meal, flaxseed, dried tomato pomace and chicory extract.

Though these ingredients are decent in terms of quality, the number of them could stand to be a little lower. For supplements, this formula includes vitamins, chelated minerals, and dried fermentation products. The chelated minerals help to ensure maximum nutrient absorption and the dried fermentation products act as probiotics to provide digestive support.

Overall, it is a high-quality source of nutrition, including plenty of animal-based protein. This formula starts off strong with both a fresh meat and a meat meal, and these ingredients are followed by digestible grain-free carbohydrates.

There are plenty of beneficial supplements in this recipe, though it would be better if the crude fiber content weren’t so high – a 5% crude fiber content is the recommended maximum for dogs.

This recipe could also benefit from the addition of another animal-based fat. For the most part, however, this is a high-quality formula that is particularly beneficial for dogs with sensitive stomachs, allergies, or grain sensitivities.

The Grain-Free range is also offered in Turkey & Sweet Potato, Salmon Formula, Chicken & Peas, Beef & Red Lentils, Venison & Red Lentils, Duck & Green Lentils, Duck & Red Lentils, and Turkey & Sweet Potato flavors.

Limited Ingredient

A limited ingredient diet is designed for pet parents who are concerned about their dogs’ allergies or sensitivity to food. The reduced number of ingredients may help pets combat itchy skin, diarrhea, weight loss or gain, infections, and more.

Usually a limited ingredient diet will contain only one type of animal protein source and perhaps one, two or a few vegetables.

3. PureVita Limited Ingredient Pork & Peas Entrée

Rating: 4.5/5 stars

First 5 ingredients: Pork, Pork Meal, Peas, Garbanzo Beans

PureVita Dog Food Review: Unveiling Premium Nutrition 11
A tasty meal for dogs who are bored of the usual chicken, lamb, or beef flavor and a welcome treat for pups who are in need of novel proteins.

Pork is not something you often see as the main animal protein source in a pet food. It’s a tasty meal for dogs who are bored of the usual chicken, lamb, or beef flavor and a welcome treat for pups who are in need of novel proteins.

The meal begins with two kinds of pork: Fresh pork and pork meal. Pork is a great source of high-quality protein as well as B12. Protein supplies the amino acids dogs need for building skin, hair, muscles, and tendons. The B12 supports the healthy functions of the brain, intestines, and nervous system. It’s also responsible for the growth of blood cells.

To boost the nutrient levels, PureVita made use of several veggies, fruits, and veggie-based ingredients. Peas, garbanzo beans (or chickpeas), pea flour, alfalfa meal, flax seed, dried tomato pomace, cranberries, blueberries, and apples.

The peas and pea flour support the meat in providing protein to bring the total protein level in this recipe up to 24% minimum. Not only does the pea ingredients boost the protein content, they’re also rich in iron and calcium. (Pea flour is what you get from milling roasted peas.)

Garbanzo beans are dog-friendly beans because these contain plenty of fiber that aid in digestion. And not only that, chickpeas are packed full of potassium, folate, and magnesium. They’re low in sodium and may help dogs with heart issues and high blood pressure.

Alfalfa meal in small quantities (not used as a main protein source) is beneficial to pups. It’s a natural diuretic that can help balance out urine if it’s too acidic. It can also help with joint pain and inflammation. Plus, it has nutrients galore.

You probably see flaxseed on a lot of quality pet food. That’s because this is considered as a superfood. It has fiber, fat, protein, and minerals. Most of all, it has Omega 3, 6, and 9 fatty acids that keep the coat beautiful and reduces skin inflammation.

Another minor ingredient that dog foods commonly have is dried tomato pomace. So what is it? It’s the pulp, skin, and crushed-up seeds of a tomato and is created as a by-product of a tomato-juicing process.

Some consumers believe, wrongly, that tomato pomace is a filler. But many veterinarians recommend it because it’s a source of soluble fiber that keeps bowel movements regular, blood sugar levels stable, and cholesterol low.

It’s also nutritious. Obviously, this depends on the type of tomatoes used, but even low-quality tomatoes will contain minimal amounts of potassium, vitamin c, and vitamin K1.

There aren’t any unnecessary ingredients in this formulation. There are no fillers, and every ingredient is there for a purpose. We particularly like the addition of microorganisms and the inclusion of bone nutrients such as glucosamine and chondroitin.

Would we give this to our dogs? Absolutely. It contains every essential nutrient that pups of all life stages need for their daily activities.

Small Bites

Aside from size, little dogs also differ from regular and large-sized breed when it comes to nutritional requirements. Smaller dogs require much more energy so a high-calorie food is needed to meet their daily requirements.

Aside from this, little pooches also need smaller-sized kibbles to make it easier for little mouths to chew and eat. The Small Bites range is designed specifically for this reason.

4. PureVita Small Bites Turkey & Sweet Potato Entrée

Rating: 4.5/5 stars

First 5 ingredients: Turkey, Turkey Meal, Peas, Sweet Potato, Pea Flour

PureVita Dog Food Review: Unveiling Premium Nutrition 12
An easy-on-the-tummy recipe that is a combination between tasty turkey, wholesome sweet potatoes and peas as well as a select variety of organic fruits and veggies to deliver a healthy and delicious meal for your pooch.

White turkey meat and healthy sweet potato combine to create a tasty meal that your little pooches will love. Aside from the two, a select variety of fruits add more flavor (and nutrients!) to this wholesome diet.

Like all PureVita dog foods, this formulation starts with two kinds of premium meat ingredients — turkey and turkey meal. Turkey is a good choice for a main animal protein because it’s a lean meat that is often used for maintaining weight. Also, a turkey-based pet food may be a better option for canines with food sensitivities to chicken or beef-based recipes.

The fat content from this pet food also comes from turkey, which will assure you that it’s high-quality. Why do dogs need fat? Fat matters in pet food because it gives his body insulation, cushioning, and energy. Fats are also important for several bodily functions, including helping the body absorb vitamins.

There are three forms of peas in this Small Bites recipe. Peas, as you may have noticed, are usually included in dog food diets. That’s because these veggies are a packed with vitamin B, A, and K; minerals like magnesium, potassium, and iron; and fiber and protein.

In this dog food, the peas are present as fresh peas, pea flour, and pea starch. Pea flour is simply the milled flour from roasted peas. Pea starch is processed a little differently. It’s 40% starch and provides dogs carbs for energy.

The other significant ingredients in this food are: alfalfa meal, flax seed, dried tomato pomace, sunflower oil, salmon oil, dried brewer’s yeast, yucca shidigera extract, and microorganisms. There are also fruits, herbs, and lots of supplemental vitamins and minerals. But let’s focus on some of those key ingredients above.

Flax seed, sunflower oil, and salmon oil share a similarity. Dogs can’t produce some omega fatty acids on their own (omega 3) and need all the help they can get. These three ingredients are rich sources of Omega fatty acids that are good for beautifying the skin and coat, reducing inflammation and itchy skin, maintaining the reproductive system, and supporting heart health.

Alfalfa meal contains proteins, vitamins, and trace minerals. It’s also effective in fighting arthritis and decreasing painful symptoms in dogs. It’s a bit of a controversial ingredient along with dried tomato pomace, but these two should not cause you any concern. Alfalfa meal in small amounts (and yes, it only makes up a small part of this recipe) is quite beneficial to dogs.

Meanwhile, tomato pomace has got a bad rep for being a by-product. The thing is, not all by-products are bad. In the case of dried tomato pomace, it’s actually advantageous to have it as part of your dog’s meal. Many vets recommend this ingredient because of its soluble fiber content that keeps waste elimination regular, makes blood sugar levels stable, and reduces cholesterol.

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Now let’s move on to dried brewers yeast. Pet food brands add it to dog food because it does a lot of things. It promotes overall health, aids with controlling ticks and fleas, helps reduce anxiety in canines, and improves the texture of the skin and coat.

Lastly, let’s touch on yucca schidigera. Why is it in your pet’s food? While it does not add any health benefit, Yucca schidigera is still commonly added to pet food because it helps reduce the odor of pet waste by as much as 26%.

The Small Bites range is also offered in Duck & Oatmeal and Grain-Free Salmon & Peas flavors.

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PureVita Wet Dog Foods


Grain-free food can be a healthy choice for pets who struggle with obesity because grains can sometimes offer a little too much carbohydrates. It’s also a good option for pets who are allergic to grains (although this is extremely rare) or may have trouble digesting some grains.

5. PureVita Grain-Free Turkey Entrée

Rating: 4.5/5 stars

First 5 ingredients: Turkey, Turkey Broth, Agar-agar, Tricalcium Phosphate, Monosodium Phosphate

PureVita Dog Food Review: Unveiling Premium Nutrition 13
This recipe relies on just one animal protein and one vegetable to provide most of the nutrition. Many dogs who are on a diet are fed turkey meat for its low in fat content but it is rich in protein, phosphorus and riboflavin.

Wet foods typically have a shorter list of ingredients because they don’t need as much preservatives as dry kibbles. The canning process preserves the food naturally. And because the meat is closer to its natural state and canned wet foods use more meat than carb ingredients, they typically do not contain artificial flavors or colors.

This grain-free turkey entree recipe by PureVita relies on just one animal protein and one vegetable to provide most of the nutrition.

The animal protein is, of course, turkey. It comes in three forms in the recipe — as fresh turkey, as turkey broth, and as turkey liver. Fresh turkey is a healthy meat source since it is leaner than beef, lamb, and other meats.

Many dogs who are on a diet are fed turkey meat for its low in fat content. Despite its low fat level, it is rich in protein, phosphorus, and riboflavin content. Furthermore, less dogs have been found to be allergic to turkey meat than beef or chicken. It’s a good choice for pet parents who have food sensitive pups.

But wait, why turkey liver? Liver has countless benefits and is a kind of superfood for dogs (like many organs are). It has an antioxidant (vitamin A), an immune function nutrient (vitamin D), support for nerve and mental health (B vitamins and folic acid), and various other nutrients for brain, bone, immune system, and skin health.

If you’ll compare turkey liver to turkey meat, you’ll find that it has many times more trace minerals and vitamins. Plus, liver adds more palatability to any meal, which is why vets often recommend diets with liver in it to finicky dogs.

As for the turkey broth, it’s there to add moisture content to the food and more flavor. So to sum up, while liver may not sound good to you, it’s beneficial and essential to pets.

Now let’s move to the lone veggie in this recipe. Chickpeas (also known as garbanzo beans). These have become more popular in recent years as an alternative carbohydrate ingredient for grain-free recipes. But that’s not all they contain. Chickpeas also offer protein, fiber, and some fat.

While its fat content may be low, it does have a fatty acid called lecithin. Lecithin is important in cell production and may help lower cholesterol, improve heart functions, and aid in digestion.

Apart from the added nutrition supplements, here are some ingredients in the formulation you might be interested in: agar-agar, brewers dried yeast, and yucca schidigera.

Agar-agar is simply a safe gelling agent. Brewers dried yeast is a fungus that’s rich in nutrients like selenium, iron, chromium, and B vitamins. And yucca schidigera is there to reduce the odor from your dog’s waste elimination.

The Grain-Free range of wet dog foods also include Real Chicken, Real Beef, and Real Salmon flavors.

PureVita Dog Treats

Hip & Joint

Some dogs, particularly aging ones and larger breeds, need a little more nutrient help when it comes to their bones and joints. These canines are prone to aches, stiffness, and pains in their joints, which can then lead to immobility.

The Hip & Joint range of treats are packed with chondroitin and glucosamine — two nutrients responsible for lessening joint pains and maintaining their healthy function.

6. PureVita Hip & Joint Dog Treats with Real Chicken

Rating: 5/5 stars

First 5 ingredients: Chicken, Peas, Barley Flour, Glycerin, Flax Seed

PureVita Dog Food Review: Unveiling Premium Nutrition 14
Made with real chicken and chicken cartilage. These are soft, bone-shaped chewy treats are rich in chondroitin and glucosamine to support mobility and joint health plus it is suited for dogs of all life stages.

Treats are meant to reward pets, and the number one factor is taste. But what if you can have both taste and nutrition? PureVita Hip & Joint Dog Treats have both in spades. These are soft, chewy treats crafted for dogs of all life stages. (Puppies and older canines usually prefer soft treats as these are easier on their gums and teeth.)

Fresh chicken starts off the list. Chicken is an extremely popular animal meat in pet foods, and it’s no wonder. It’s tasty, protein-rich, and the meat is considered lean. It’s even healthier when it’s balanced by grains and vegetables, as in this case.

The chicken is supported by chicken cartilage. Why cartilage, you ask? It’s because cartilage is high in protein, low in fat and calories, and an excellent source of chondroitin and glucosamine.

Chondroitin is a structural component of cartilage and used to help alleviate joint aches and pains in dogs. Glucosamine is a natural substance that helps ease recovery from joint surgeries, alleviate pain, and support repair of damaged cartilage. When used together, these two have a better effect than when used alone.

There are two forms of peas in here. One is fresh peas and the other is pea fiber. Pea fiber comes from the hulls of yellow field peas, and they give the food plenty of insoluble and soluble fiber that effectively aids in a dog’s digestive system.

Meanwhile, fresh peas boost the crude protein content of this meal to reach 15% minimum. (This is an excellent level for treats since most wet canned food don’t even reach this level.)

In this food, there are three kinds of grain and grain-based ingredients. There’s barley flour (and barley), white rice, and oat flour. Contrary to the belief held by some consumers, grains are not bad. Dogs are omnivores and have the ability to digest starch. In fact, grains are quite healthy when paired with a meat-based protein in dog food.

Barley is low in cholesterol, high in fiber, and contains lots of vitamins and minerals; White rice contains less nutrients but is a good digestible carbohydrate source.

It is also quite gentle on the tummy and is often given to dogs who have upset stomachs; And oat flour is a wholesome whole-grain flour made from oats. This flour is rich in biotin, magnesium, manganese, phosphorous, chromium, and fiber.

Some of the other noteworthy ingredients are salmon oil and dried brewers yeast. The oil augments a dog’s diet by giving him Omega 3 and 6 fatty acids that support his cognitive functions and the wellbeing of his skin and coat.

The brewers yeast works in tandem with the oil by making his coat healthier and shinier and reducing the itch from his skin.

We also like the addition of pomegranate, acai berries, and vitamin C in this recipe. The acai berries neutralize superoxides that dogs sometimes produce when stressed. Pomegranate provides tannins, which help reduce the risk of heart diseases, and of course vitamin C is an antioxidant.

Skin & Coat

One good sign of health in dogs is a beautiful coat and a healthy skin. These Skin & Coat dog treats supply Omega 3 and 6 fatty acids in a tasty way. The two fatty acids are responsible for reducing itchy skin, promoting healthy coats and fur, and supporting brain and immune system functions.

7. PureVita Skin & Coat Dog Treats with Real Salmon

Rating: 3.5/5 stars

First 5 ingredients: Salmon, Peas, Barley Flour, Glycerin, Barley

PureVita Dog Food Review: Unveiling Premium Nutrition 15
Contains salmon, a mildly-flavored fish meat that has a distinctive refreshing taste. It’s not only subtly flavorful, but salmon contains a unique and powerful protein content. It is quite gentle on the tummy and is often given to dogs who have upset tummies.

The skin and coat of a doggy is his pride. So even if you’re giving him treats as a reward for good behavior or just because he’s too cute, it helps to know that you’re still feeding him healthy food.

This Skin & Coat Dog Treats by PureVita contains salmon, a mildly-flavored fish meat that has a distinctive refreshing taste. It’s not only subtly flavorful, but salmon contains a unique and powerful protein content.

Dog food brands always push the protein, but what is it really for? Protein is composed of essential amino acids that maintain and repair cell tissues in the skin, bone, muscle, and hair.

It is also responsible for making hormones, antibodies, and enzymes as well as supporting the immune system. Premium pet food brands always contain a good dose of protein (except in special diets) and most get the bulk of the protein content from animal meat.

Grains are a healthy part of a balanced meal, and in this recipe, there are three of them. Veterinarians often recommend grains because these contain nutrients that support the overall health of a dog’s body. And there’s no cause for worry that your dog might be sensitive to it. Grain allergies are extremely rare (less than 1% have grain sensitivity).

You can find barley, white rice, and oats here. Barley is a complex carbohydrate source that’s high in fiber and low in cholesterol. Oats are nutritious grains that contain lots and lots of fiber as well.

White rice is a highly digestible carbohydrate that’s easy on the stomach. Both barley and oat contain plentiful vitamins and minerals. Rice is the same but to a lesser degree.

To further boost the omega fatty acid content of this food, PureVita included salmon oil. Peas and pea fiber, on the other hand, are added to boost the protein content.

It’s always best to get most of the protein from an animal meat source rather than a plant, but the salmon already makes up the bulk of the recipe. The peas here only provide support.

The combination of salmon and peas bring up the minimum crude protein level to 15%. This is already very good when speaking about treats because the average for a full wet canned food meal is usually around 10 or so percent.

If you happen to wonder why glycerin is included in these treats, it’s there to act as a humectant. The glycerin keeps the food moist without making it too moist for decomposition. Don’t worry because glycerin is non-toxic and generally regarded as safe.

Lastly, there is L-carnitine which we’re happy about. During physical activity, L-carnitine improves performance and muscle recovery, and reduces oxidative stress after a particularly strenuous exercise. It also promotes a healthy weight and improved brain function in dogs.

Overall, the ingredients in these treats are all topnotch. Except for one. This is palm oil. It’s edible and not poisonous, but it does have a laxative effect and may cause sickness and diarrhea. It’s unnecessary in dog food so it shouldn’t be there at all. Because of the inclusion of palm oil, we’ve downgraded the rating of these treats.

Limited Ingredient Jerky

A jerky treat is made of dried meat, which is an excellent healthy treat to give to any dog. The limited ingredient line purposefully keeps the list short with simple ingredients that nevertheless provide plenty of nutrition.

8. PureVita Limited Ingredient Beef Jerky Dog Treats

Rating: 5/5 stars

First 5 ingredients: Beef, Coconut Glycerin, Natural Flavor, Sea Salt, Organic Pumpkin

PureVita Dog Food Review: Unveiling Premium Nutrition 16
A delicious and nutritious any time treat for your furry friend. Made with limited simple ingredients with beef as the #1 ingredient and pumpkin and prepared in the USA.

Beef jerky is always a fine treat for humans, but canines love it too. These specific Limited Ingredient Beef Jerky treats by PureVita not only have that savory taste dogs love but also a superior nutrition you wouldn’t normally connect with a snack.

The list of ingredients is extremely short (they’re not kidding when they say limited). It’s composed of 6 ingredients only, and it starts with fresh beef.

Beef has plenty of essential amino acids that support strong muscles and provide plentiful energy. Not to mention it’s a favorite among dogs for its strong and distinctive taste. Because this premium animal meat source makes up a huge part of the treats, it’s no wonder that the minimum crude protein level is at a very high level (30%).

Next comes beef broth. Unlike the usual very dry jerkies, these actually contain a lot of moisture. The beef broth gets the moisture content up to 24%. Plus, it adds more flavor and palatability to the treats.

Sea salt is in the third slot. Why is there salt in the treats? Salt helps preserve the food to keep it a hostile environment for microbial growth. And sea salt is infinitely better than regular salt because it contains more minerals.

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Pumpkin serves as the token veggie. But it isn’t there just as a filler. Pumpkin is nutrient-rich and has tons of vitamin A for eye health. It also contains potassium (regulates blood pressure), zinc (improves coat health), and vitamin C and E (immune health). Plus, eating pumpkin encourages regular elimination.

The fifth ingredient is organic apple cider vinegar. Most of us are already familiar with apple cider’s benefits for the human body, but did you know that it works just as well for canines?

It can increase your pup’s stomach acid levels aiding in his digestion and promote the growth of good bacteria in your pup’s gut. This also results in fewer gastro symptoms like gas.

The sixth ingredient is mixed tocopherols. It’s a preservative but a natural one. While natural preservatives can’t extend the shelf life of food as long as artificial ones, it’s still a good trade off when you consider the health benefit.

Do we recommend these beef jerky treats? Yes, definitely! With only 6 high-quality ingredients, these treats still manage to give pups a thoroughly nutritious and wholesome snack.

Turkey and duck flavored jerky treats are also available.

purevita dog food

Is PureVita Made in the United States?

As a sister brand to NutriSource, PureVita is a family-owned and -operated pet food manufacturer. The KLN Family Brands company takes very seriously the task of ensuring top-notch quality and safety for all of their products, not just the PureVita line.

All of PureVita’s products are made using state-of-the-art equipment in a company-owned manufacturing facility located in Perham, Minnesota. This plant is the only facility that produces PureVita and other KLN Family Brands – it is also a pet food-only manufacturing plant.

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Where Does PureVita Get Their Ingredients?

According to the brand website, PureVita pet foods are “carefully prepared using specifically selected natural, holistic ingredients” in order to support both your dog’s total body health and his emotional wellbeing. Quality ingredients are the foundation for a healthy diet and a healthy diet is the foundation for good health. It is that simple.

Of their ingredients, PureVita says that they use highly palatable, single-source proteins as well as wholesome fruits and vegetables, not to mention beneficial supplements in each of their recipes.

Unfortunately, PureVita doesn’t provide specific information regarding the exact sources for their ingredients. However, because all of their products are made in the USA, it is likely that they use primarily US-sourced ingredients.

PureVita Dog Food Recall History

The KLN Family Brands company is very serious about maintain high standards for quality and safety – that is why the have been a family-owned business for more than four decades.

Not only is this company dedicated to the highest standards for manufacturing safety, but they are also very careful about the quality of their ingredients. In fact, none of the KLN Family Brands pet food brands have been.

All of this being true, you shouldn’t be surprised to learn that PureVita has never been affected by a product recall, not until 12 October 2021.

The company is issuing a voluntary recall of approximately 1,600 cases of Pure Vita Salmon Entrée Dog Food in a Tetrapak carton following notification from the product manufacturer of potentially elevated levels of Vitamin D.

Consuming high levels of vitamin D in dog food can cause adverse reactions in dogs of all sizes, including symptoms such as vomiting, increased thirst, increased urination, loss of appetite, excessive drooling and weight loss.

Consumers are advised to stop feeding the product listed to their pets immediately. The company recommends consumers whose dogs have consumed the potentially affected product and are exhibiting any of the above mentioned symptoms contact their veterinarian.

purevita dog food

Is PureVita Expensive?

The PureVita brand of dog food is a high-quality and holistic brand of dog food, so you should expected it to be a little more expensive than the average kibble. Prices vary from one recipe to another, but generally a 25-pound bag of PureVita dry dog food will cost you between $55 and $75, though grain-free recipes may be closer to $55 to $100 for some recipes.

You can purchase 12.7-ounce cans of PureVita wet dog food in cases of 12 for $35 to $45 which gives you an average price of around $3.30 per can. A 3-ounce bag of freeze-dried treats costs about $7.

What Kind of Dog Food Does PureVita Offer?

The PureVita brand offers a large variety of different dog food products, all of which are natural and holistic. This brand was specifically developed as a holistic line of pet food products, so you can rest assured that each recipe is made with the finest ingredients available.

In terms of their product offerings, PureVita has an assortment of dry dog food products and canned foods, as well as several moist and freeze-dried recipes – they also have a limited selection of dog treats. Though each recipe is unique, all of PureVita’s dog food formulas are held to the highest standards for safety and quality so you can feel good about feeding them to your dog.

PureVita Dry Products: The PureVita brand of dog food offers both traditional and grain-free options for dry dog food. There are three traditional recipes featuring premium proteins like chicken, duck, and salmon as well as five grain-free recipes made with similar proteins. Each recipe is protein-packed and nutritionally balanced. Here is a list of PureVita dry dog food recipes:

Pure Vita Dry

Dry Recipes:

  • Chicken & Brown Rice Recipe
  • Duck & Oatmeal Recipe
  • Salmon & Potato Recipe
  • Salmon & Peas Entrée Grain-Free
  • Turkey & Sweet Potato Entrée Grain-Free
  • Duck & Green Lentils Entrée Grain-Free
  • Venison & Red Lentils Entrée Grain-Free
  • Beef & Red Lentils Entrée Grain-Free

PureVita Canned Products: The PureVita brand of dog food currently only offers three different options for canned food. Each recipe features a single source of high-quality protein and is supplemented with wholesome carbohydrates and beneficial supplements. Here is a list of PureVita canned dog food recipes:

Pure Vita Wet

Canned Recipes:

  • Turkey Stew Grain-Free
  • Beef Stew Grain-Free
  • Chicken Stew Grain-Free

PureVita Moist & Freeze-Dried Food Products: Though PureVita has a very limited selection of dry food and canned foods, they make up for it by offering several non-traditional dog food products. There is one moist food recipe featuring wild-caught salmon that offers a gourmet dining experience for your dog.

Three freeze-dried recipes offer a convenient alternative to raw or frozen dog food with similar nutritional quality. Here is a list of PureVita’s non-traditional dog food recipes:

Moist & Freeze-Dried Recipes:

  • Salmon Fillet Moist Food Pouches
  • Freeze-Dried Chicken Giblets & Sweet Potato
  • Freeze-Dried Beef Liver & Sweet Potato
  • Freeze-Dried Sweet Potato
PureVita Dog Food Review: Unveiling Premium Nutrition 17

PureVita Dog Treats: The PureVita brand of dog food is primarily known for their dry and canned food formulas but they also offer some dog treats. These treats are freeze-dried to ensure optimal nutritional quality and they are made with fresh meats and wholesome carbohydrates. Here is a list of PureVita dog treats:


  • Chicken Giblets & Sweet Potato Treats
  • Beef Liver & Sweet Potato Treats
  • Sweet Potato Treats

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