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PureVita Dog Food : 2020 Review, Recalls & Coupons

Pure Vita Dog Food

The PureVita dog food line is the result of more than 50 years of innovation in the pet food industry. This brand of dog food features pure, natural, and holistic recipes that are made with premium-quality proteins, wholesome carbohydrates, healthy fats, and beneficial supplements.

PureVita products are particularly beneficial for dogs with food allergies and sensitivities because they feature a single source of animal protein and many recipes are grain-free. PureVita sets itself apart from the competition by going above and beyond with their product offerings.

In addition to a decent selection of traditional and grain-free dry foods and wet foods, PureVita also offers some moist and freeze-dried dog food products and an assortment of freeze-dried treats. No matter which recipe you choose, you can feel good that PureVita products are packed with whole ingredients and nutritionally balanced. PureVita products also include the Good 4 Life system which guarantees optimal palatability and digestibility.

Who Makes PureVita Dog Food?

The PureVita brand of dog food is a sister brand to NutriSource – that means that it falls under the KLN Family Brands umbrella. NutriSource was founded as the Pine Lakes Feed Company in 1947 by Darrell “Tuffy” Nelson – it eventually developed into Tuffy’s Dog Food Company when Darrell’s son joined the venture.

After spending nearly forty years in the economy pet food industry, Tuffy’s Dog Food entered the super-premium pet food industry with the release of NutriSource pet foods and then went on to further expand the brand with the PureVita line of holistic pet foods in 2007.

PureVita Dog Food Reviews

The PureVita brand of dog food describes itself as “pure and natural holistic”. As such, you should expect to see their formulas loaded with high-quality, wholesome ingredients and that is exactly what you will find.

Each PureVita dog food recipe begins with a high-quality source of animal protein – a single source protein at that – and is supplemented with wholesome carbohydrates like green peas, sweet potato, brown rice, and oatmeal.

In addition to meat proteins and wholesome carbohydrates, each recipe is fortified with healthy fats, vitamins, minerals, and probiotics. No matter which recipe you choose, you can feel good about feeding your dog PureVita dog food.

1. PureVita Dry Review: PureVita Grain-Free Salmon and Peas Recipe

This PureVita Grain-Free Salmon and Peas Recipe is described as “superior nutrition for dogs” and a review of the ingredients list reveals this to be true. This grain-free formula features protein-rich salmon which is also an excellent source of omega fatty acids. Supplemented with wholesome sweet potatoes, fresh fruits, and real veggies, this formula is loaded with natural nutrition and flavor.

What is most important about this recipe, however, is that it is grain-free and highly digestible – that makes it a great source for dogs that suffer from food allergies and sensitivities. It is also complete and balanced for dogs in all life stages so you can feed it to puppies as well as adult dogs.

The first ingredient in this formula is fresh salmon. Salmon is loaded with health protein, but it is also an excellent source of omega fatty acids which help to support your dog’s healthy skin and coat. One thing to be aware of with fresh salmon, however, is that it may contain up to 80% moisture by volume.

When dry dog food products are cooked to a moisture content around 10%, much of the moisture in the raw ingredients cooks out. This leaves the volumes for those ingredients being much lower than the original.

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You will be glad to know, then, that the second ingredient in this PureVita Grain-Free Salmon and Peas Recipe is salmon meal. Salmon meal has already been cooked to remove moisture, so it contains as much as 300% more protein by volume than fresh salmon. These two ingredients combine to ensure that this formula is rich in animal protein.

After the salmon and salmon meal come the main sources of carbohydrate – peas and sweet potato. Not only are these both grain-free carbohydrates, but they are highly digestible and loaded with healthy nutrients.

These ingredients combine a wealth of carbohydrate energy as well as dietary fiber – the fiber is further supplemented by the pea flour and pea starch that follow. It is important to note that the crude fiber content of this recipe is a little high at 6%, but the carbohydrate and fiber in this formula does come from digestible sources so it should not be a problem for your dog. Furthermore, this formula contains the Good 4 Life system which ensures optimum digestion for dogs.

The remaining ingredients in this PureVita Grain-Free Salmon and Peas Recipe consist primarily of fats, supplementary sources of fiber, and beneficial supplements. The main source of fat in this recipe seems to be sunflower oil, though it is important to note that your dog will also get some healthy omega-3s from the salmon and salmon meal.

It wouldn’t hurt, however, to include an extra source of animal fat in this recipe. For supplementary fibers, this formula contains alfalfa meal, flaxseed, dried tomato pomace and chicory extract.

Though these ingredients are decent in terms of quality, the number of them could stand to be a little lower. For supplements, this formula includes vitamins, chelated minerals, and dried fermentation products. The chelated minerals help to ensure maximum nutrient absorption and the dried fermentation products act as probiotics to provide digestive support.

PureVita Dry Food Rating: 4/5 stars

Overall, this PureVita Grain-Free Salmon and Peas Recipe is a high-quality source of nutrition, including plenty of animal-based protein. This formula starts off strong with both a fresh meat and a meat meal, and these ingredients are followed by digestible grain-free carbohydrates.

There are plenty of beneficial supplements in this recipe, though it would be better if the crude fiber content weren’t so high – a 5% crude fiber content is the recommended maximum for dogs. This recipe could also benefit from the addition of another animal-based fat. For the most part, however, this is a high-quality formula that is particularly beneficial for dogs with sensitive stomachs, allergies, or grain sensitivities.

PureVita Dog Food : 2020 Review, Recalls & Coupons 1

2. PureVita Canned Review: PureVita Grain-Free Turkey Stew Canned Food

This PureVita Grain-Free Turkey Stew Canned Food is a natural and holistic formula for dogs of all life stages. This recipe features real turkey as the primary protein and the main ingredient – it also an excellent source of natural flavor.

In addition to being loaded with protein and flavor, this formula is grain-free and gluten-free which makes it an excellent choice for dogs that suffer from food allergies or sensitivities. You can rest assured that this recipe provides all of the vitamins and minerals your dog needs and, with the Good 4 Life system included, this formula is highly digestible as well.

The first ingredient in this formula is, of course, fresh turkey. While fresh meats contain up to 80% moisture by volume, that isn’t a problem for canned recipes such as this. The total moisture content of canned foods is much higher than for dry foods, so the volume for this fresh turkey won’t change much during processing. The second ingredient is turkey broth which, in addition to helping preserve the moisture content of this recipe, also adds some natural turkey flavor. This ingredient doesn’t add much in the way of nutrients, but broths are a staple ingredient for wet foods.

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The main sources of carbohydrate in this PureVita Grain-Free Turkey Stew Canned Food are peas, sweet potatoes, and carrots. All of these are gluten-free and grain-free carbohydrates which offer excellent digestibility for dogs.

In addition to providing plenty of carbohydrate energy and essential nutrients, these ingredients also contain dietary fiber. The fiber in these three ingredients is further supplemented by the potato starch that comes after them as well as the guar gum.

Flaxseed oil is the main source of fat in this recipe and it is rich in omega-3s. This formula also contains vitamin supplements and chelated minerals. Chelated minerals are mineral supplements that have been chemically bound to protein molecules – this makes them easier for your dog’s body to digest and absorb.

PureVita Canned Food Rating: 4/5 stars

Overall, this PureVita Grain-Free Turkey Stew Canned Food is a quality source of balanced nutrition for dogs in all life stages. This recipe starts off strong with fresh turkey as the main ingredient and with the inclusion of several gluten-free and grain-free carbohydrates.

This formula could be improved with the addition of an animal-based fat, and the crude fiber content may be a little high. Overall, however, this recipe is complete and balanced, plus it is full of flavor.

purevita dog food

Is PureVita Made in the United States?

As a sister brand to NutriSource, PureVita is a family-owned and -operated pet food manufacturer. The KLN Family Brands company takes very seriously the task of ensuring top-notch quality and safety for all of their products, not just the PureVita line.

All of PureVita’s products are made using state-of-the-art equipment in a company-owned manufacturing facility located in Perham, Minnesota. This plant is the only facility that produces PureVita and other KLN Family Brands – it is also a pet food-only manufacturing plant.

Where Does PureVita Get Their Ingredients?

According to the brand website, PureVita pet foods are “carefully prepared using specifically selected natural, holistic ingredients” in order to support both your dog’s total body health and his emotional wellbeing. Quality ingredients are the foundation for a healthy diet and a healthy diet is the foundation for good health. It is that simple.

Of their ingredients, PureVita says that they use highly palatable, single-source proteins as well as wholesome fruits and vegetables, not to mention beneficial supplements in each of their recipes.

Unfortunately, PureVita doesn’t provide specific information regarding the exact sources for their ingredients. However, because all of their products are made in the USA, it is likely that they use primarily US-sourced ingredients.

PureVita Dog Food Recall History

The KLN Family Brands company is very serious about maintain high standards for quality and safety – that is why the have been a family-owned business for more than four decades. Not only is this company dedicated to the highest standards for manufacturing safety, but they are also very careful about the quality of their ingredients.

All of this being true, you shouldn’t be surprised to learn that PureVita has never been affected by a product recall. In fact, none of the KLN Family Brands pet food brands have been.

purevita dog food

Is PureVita Expensive?

The PureVita brand of dog food is a high-quality and holistic brand of dog food, so you should expected it to be a little more expensive than the average kibble. Prices vary from one recipe to another, but generally a 25-pound bag of PureVita dry dog food will cost you between $55 and $75, though grain-free recipes may be closer to $55 to $100 for some recipes.

You can purchase 12.7-ounce cans of PureVita wet dog food in cases of 12 for $35 to $45 which gives you an average price of around $3.30 per can. A 3-ounce bag of freeze-dried treats costs about $7.

What Kind of Dog Food Does PureVita Offer?

The PureVita brand offers a large variety of different dog food products, all of which are natural and holistic. This brand was specifically developed as a holistic line of pet food products, so you can rest assured that each recipe is made with the finest ingredients available.

In terms of their product offerings, PureVita has an assortment of dry dog food products and canned foods, as well as several moist and freeze-dried recipes – they also have a limited selection of dog treats. Though each recipe is unique, all of PureVita’s dog food formulas are held to the highest standards for safety and quality so you can feel good about feeding them to your dog.

PureVita Dry Products: The PureVita brand of dog food offers both traditional and grain-free options for dry dog food. There are three traditional recipes featuring premium proteins like chicken, duck, and salmon as well as five grain-free recipes made with similar proteins. Each recipe is protein-packed and nutritionally balanced. Here is a list of PureVita dry dog food recipes:

Pure Vita Dry

Dry Recipes:

  • Chicken & Brown Rice Recipe
  • Duck & Oatmeal Recipe
  • Salmon & Potato Recipe
  • Salmon & Peas Entrée Grain-Free
  • Turkey & Sweet Potato Entrée Grain-Free
  • Duck & Green Lentils Entrée Grain-Free
  • Venison & Red Lentils Entrée Grain-Free
  • Beef & Red Lentils Entrée Grain-Free

PureVita Canned Products: The PureVita brand of dog food currently only offers three different options for canned food. Each recipe features a single source of high-quality protein and is supplemented with wholesome carbohydrates and beneficial supplements. Here is a list of PureVita canned dog food recipes:

Pure Vita Wet

Canned Recipes:

  • Turkey Stew Grain-Free
  • Beef Stew Grain-Free
  • Chicken Stew Grain-Free

PureVita Moist & Freeze-Dried Food Products: Though PureVita has a very limited selection of dry food and canned foods, they make up for it by offering several non-traditional dog food products. There is one moist food recipe featuring wild-caught salmon that offers a gourmet dining experience for your dog.

Three freeze-dried recipes offer a convenient alternative to raw or frozen dog food with similar nutritional quality. Here is a list of PureVita’s non-traditional dog food recipes:

Moist & Freeze-Dried Recipes:

  • Salmon Fillet Moist Food Pouches
  • Freeze-Dried Chicken Giblets & Sweet Potato
  • Freeze-Dried Beef Liver & Sweet Potato
  • Freeze-Dried Sweet Potato

PureVita Dog Food : 2020 Review, Recalls & Coupons 2

PureVita Dog Treats: The PureVita brand of dog food is primarily known for their dry and canned food formulas but they also offer some dog treats. These treats are freeze-dried to ensure optimal nutritional quality and they are made with fresh meats and wholesome carbohydrates. Here is a list of PureVita dog treats:


  • Chicken Giblets & Sweet Potato Treats
  • Beef Liver & Sweet Potato Treats
  • Sweet Potato Treats

Is Pure Vita a good dog food?

Yes. PureVita Dog Food receives the Dog Advisor's second-highest tier rating of 4 stars.

What does Pure Vita mean?

Pure Vita means 'pure life,' which is exactly what this pet food brand provides for your dog or cat. Vitamins and minerals are also added to supplement these ingredients and ensure that your pet has everything he needs for a long, healthy life.

Does Pure Vita have taurine?

Yes, their foods also contain taurine, an amino acid that is often added to pet foods for heart health.

Who owns Pure Vita dog food?

Pure Vita Pure and Natural Holistic Pet Foods are manufactured by KLN Family Brands, a family-owned business located in Perham, Minnesota. According to their company information, KLN started making pet food over 50 years ago, in 1964, by making Tuffy's Pet Foods, which they still make.

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