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I and Love and You Dog Food Review 2021: Loving Your Pet Inside Out

I and Love and You Dog Food Review 2021: Loving Your Pet Inside Out 1

The name I and Love and You may bring to mind the name of an album by the Avett Brothers but, for this pet food company, it has its own meaning.

For this pet food manufacturer, their name is a symbol of the unique bond between people and their pets – it symbolizes love and allegiance, a “two way street with purrs and wags in between”. They know that pets gift us with their undying devotion, so the least we can do is give them the best food and the best of our love.


Here at DogFood.Guide we have a dedicated mission to provide dog owners like you with well-researched information so they can provide the best care and nutrition to their dogs.

Our readers rely upon the dog food reviews, articles and recall alerts that we research and publish. We also routinely update and review our own reviews ensuring that any changes by manufacturers are brought to your attention.

DogFood.Guide is maintained by Mary Nielsen & her staff. Mary is an animal lover of both dogs and cats. She and her staff are passionate about animals and work hard to provide you with a wealth of information for you and your dog.

This company is made up of a team of holistic veterinarians and animal nutrition experts who band together to create some of the most complete, whole-food nutrition products on the market.

I and Love and You packs each of their recipes with premium ingredients like real meat, wholesome carbohydrates, healthy fats, and fresh fruits and vegetables. Corn, wheat, rice, and soy as well as cheap fillers have no place in their products – nothing that isn’t wholesome and natural does.

Says I and Love and You of their products, each recipe includes the “optimal combination of complete, whole-food nutrition, freshness, and premium ingredients your pets will wag over”.

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Made in the United States?

Their headquarters is in Boulder, Colorado. This company produces and manufactures all of their own products right here in the United States.

I and Love and You is devoted to quality but they also value transparency – that is why they don’t keep secrets about their products or how they are made. All of this brand’s products are made right here in the United States.

Though they use super high-quality ingredients, they technically do not qualify as human-grade because products that are made in pet food production facilities are not considered by the USDA as human grade.

I and Love and You says, “if we shipped Wagyu beef to our facility – the kind used to make fancy burgers that cost like 35 bucks in a restaurant – that would still be the case.”

I and Love and You Dog Food Reviews

The company dedicates a lot of space on their website to the quality  of their ingredients. While they may not be certified-organic or technically human-grade, they are just about the best that money can buy and they are used in smart, nutritious combinations.

A quick review of any I and Love and You dog food recipe reveals the use of premium proteins as the main inclusions with grain-free carbohydrates for energy and dietary fiber. Every recipe is also supplemented with healthy additives like vitamins, chelated minerals, and probiotics.

1. Lovingly Simple Limited Ingredient Diet Lamb & Sweet Potato

This I and Love and You Lovingly Simple Limited Ingredient Diet Lamb & Sweet Potato Recipe is a high-quality, grain-free kibble that any dog would be lucky to receive. Made with whole, deboned meat plus real fruits and veggies, this formula is rich in nutrients as well as flavor.

Because it is made with gluten-free and grain-free carbohydrates like dried beans and legumes, this recipe is a great choice for dogs that suffer from food allergies and sensitivities. It is completely free from fillers and by-products as well as artificial colors, flavors, and preservatives.

To ensure complete and balanced nutrition, this formula is supplemented with added vitamins and minerals as well as other beneficial supplements like enzymes, prebiotics, probiotics and healthy antioxidants.

The first ingredient in this recipe is fresh lamb. Not only is lamb a protein-rich ingredient, but it is a novel source of protein for many dogs which helps to reduce the risk for food allergies and sensitivities.

I and Love and You Dog Food Review 2021: Loving Your Pet Inside Out 3

As an animal-based protein, lamb is also a complete protein – this means that it contains all of the essential amino acids your pup needs to thrive. One thing to be aware of with deboned lamb is that fresh meats like this contain up to 80% moisture by volume.

When the product is cooked and most of the moisture content is lost, it is possible that the final volume for that ingredient could be much lower. Fortunately, a highly-concentrated source of protein comes second on the list. Fish meal has already been cooked to remove moisture so it contains up to 300% more protein by volume than fresh lamb.

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After the lamb and menhaden fish meal come some supplementary proteins – pea protein, chickpeas & ground peas. These supplementary proteins help to create the 35% crude protein content of this recipe which is much higher than the recommended minimum for dogs.

The only potential problem here is that pea protein, a plant protein concentrate, is the third ingredient in this Lamb Recipe. Plant proteins are less biologically valuable for your dog than animal proteins and, as the third ingredient, it is likely that this ingredient contributes significantly to the total protein content of the recipe.

The main sources of carbohydrate used in this formula include sweet potato, chickpeas, flax, & ground beans, plus an assortment of fresh vegetables & sunflower oil. These ingredients are all considered highly digestible for dogs and they provide both carbohydrate energy and dietary fiber.

It is good, however, to see that some of the minerals are chelated and that dried fermentation products are added for probiotic support.

Dry Food Rating: 4/5 stars

Overall, this Lovingly Simple Limited Ingredient Diet Lamb & Sweet Potato Recipe is a high-quality and high-protein formula for dogs in all life stages. With half a dozen sources of protein used, it is no surprise that the crude protein content is as high as 35% – it is a little concerning, however, to think that pea protein makes a significant contribution.

This formula contains plenty of healthy fats – primarily from animal sources – and the fiber content is only slightly above the recommended range. With fresh fruits and vegetables for nutritional support, this formula is well-balanced and it also contains probiotics and digestive enzymes to ensure healthy and regular digestion.

2. Moo Moo Venison Stew Wet Food

This Moo Moo Venison Stew Wet Food recipe is complete and balanced for all life stages so you can feed it to your dog from puppy to senior. This formula features real meat as the first ingredient and it is supplemented with digestible grain-free carbohydrates for energy.

You’ll be glad to know that this recipe is filled with fresh fruits and vegetables but there are no corn, wheat, or soy products – this formula is also free from fillers and by-product meals. In fact, there is nothing artificial at all and no carrageenan either!

The first ingredient in this I and Love and You Moo Moo Venison Stew Wet Food recipe is fresh beef, followed by beef broth. Together, these ingredients contribute most of the protein and flavor for this recipe.

It doesn’t hurt to see vegetable broth listed third because this ingredient helps to preserve the moisture content of the recipe and it contributes some of its own flavor as well. Beef liver comes fourth and acts as a supplementary source of protein, not to mention a valuable source of healthy fats and vital nutrients.

Dried egg whites act as a third supplemental protein and venison as a fourth, both contributing to a crude protein value of 8% which translates to a dry matter basis of 44%.

I and Love and You Dog Food Review 2021: Loving Your Pet Inside Out 4

The main carbohydrates used in this formula include carrots, pea flour, spinach, sweet potatoes, and green beans. All of these are gluten-free and grain-free carbohydrates which makes them highly digestible for most dogs.

In addition to carbohydrate energy, these ingredients provide dietary fiber to support your dog’s digestion. They also act as natural sources for key vitamins and minerals. The main source of fat in this Moo Moo Venison Stew Wet Food recipe is sunflower oil, a rich source of omega-6 fatty acids, and it is supplemented by salmon oil which is rich in omega-3s.

At the end of the list you’ll find chelated minerals and vitamin supplements to help ensure complete and balanced nutrition for dogs in all life stages.

Canned Rating: 4.5/5 stars

Overall, this I and Love and You Moo Moo Venison Stew Wet Food is a high-quality source of nutrition for all dogs, young and old. This recipe features fresh beef as the main ingredient but that isn’t the only protein – it also contains beef liver, eggs, and venison.

With gluten-free and grain-free carbohydrates, this formula is highly digestible and full of natural sources for key nutrients. This recipe provides a balance of omega-3 and omega-6 fatty acids, plus plenty of healthy supplements.

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Where do they get their ingredients from?

The ingredients used in I and Love and You are the freshest, most natural ingredients money can buy. This brand uses real meat as the first ingredient in every recipe – no exceptions – and they don’t use anything artificial, ever.

Every one of their recipes is grain-free, made without corn, wheat, soy, and fillers. Though there is no industry standard for what makes a pet food all-natural, this company has made up their own definition – “containing no artificial flavors, colors, preservatives or yucky additives, byproducts, or other junk”.

Though they make all of their products in the United States, some of their ingredients do come from around the world. The majority of their ingredients come from the U.S. and Canada, though some of their premium proteins (like lamb and venison) come from New Zealand, Australia, and Brazil.

I and Love and You Dog Food Review 2021: Loving Your Pet Inside Out 5

I and Love and You Recall List:

When it comes to quality, I and Love and You adheres to every definition of the word. Not only do they use the best ingredients, but they use to the safest manufacturing processes and adhere to the strictest production standards.

This being the case, you should not be surprised to learn that they have never been affected by an FDA recall. There was, however, one instance of a voluntary recall where the brand withdrew one of its products after a supplier informed them that a batch of beef could have been contaminated by salmonella. Here are the details of that recall:

  • In July 2015, the company issued a voluntary recall for certain 2-ounce bags of Cow-Boom! Strips Beef Gullet Dog Treats due to potential salmonella contamination.

Are their Products expensive?

The I and Love and You brand of dog food is a high-quality brand that offers several different types of products including high-protein and grain-free kibble as well as dehydrated raw diets and treats. You should also note that this brand uses top-quality ingredients, so you should be prepared to pay more for this brand than for your average kibble.

For a 23-pound bag of their Nude Food grain-free kibble you will pay between $56 and $92 while 11-pound bags of Naked Essentials grain-free dry food cost $25 to $40. Their Dehydrated raw food comes in 5.5-pound bags for $55 to $105, depending on the recipe.

Their wet food comes in 13-ounce cans which are sold online in cases of 12 for $26 to $39 – that equates to an average of $2.70 per can.

i and love and you dog food

Here is a list of their products:

With a unique name like I and Love and You, you shouldn’t expect this brand to be typical. This brand offers a unique collection of products, all made with premium meats and other high-quality ingredients.

In addition to different product lines of kibble, they offer a limited selection of wet foods and four recipes for dehydrated raw food. Though none of these product lines contains more than five recipes, this lineup represents a level of quality that few pet food manufacturers can match. Their commitment to wholesome, natural nutrition is evident in all of the products they sell.

Dry Products

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The I and Love and You brand offers several different types of dry foods divided among three product lines. The Naked Essentials line includes three recipes of grain-free kibble made with fresh meat and fish.

The Nude Food line features high-protein, grain-free kibbles in flavor-blasted recipes. There is also a line of dehydrated raw foods called In the Raw which includes four recipes. Here is a list of I and Love and You dry dog food recipes:

Naked Essentials Kibble Recipes:

  • Salmon & Trout
  • Chicken & Duck
  • Lamb & Bison

i and love and you dog food

Ancient Grains Kibble Recipes: 

  • Beef & Lamb
  • Chicken & Turkey

Nude Food Kibble Recipes:

  • Hot Lickety Lamb
  • Poultry Palooza
  • Red Meat Medley
  • Simply Sea

i and love and you dog food

Baked & Saucy Kibble Recipes: 

  • Beef & Sweet Potatoes
  • Chicken Sweet Potato

Lovingly Simple Kibble Recipes (LID):

  • Lamb & Sweet Potato
  • Whitefish & Sweet Potato

I and Love and You Dog Food Review 2021: Loving Your Pet Inside Out 6

Dehydrated Recipes:

  • Raw Raw Beef Boom Ba
  • Raw Raw Turk Boom Ba
  • Raw Raw Chick Boom Ba
  • Raw Raw Lamb Boom Ba

Canned Products

i and love and you

The I and Love and You brand offers a very limited selection of canned foods compared to their dry food offerings. Though there are just five different recipes for wet food available, each one features a premium-quality protein in a delicious, nutritious, and carrageenan-free formula. Here is a list of canned food recipes:

Canned Recipes:

  • Moo Moo Venison Stew
  • Labmarama Stew
  • Gobble It Up Stew
  • Cluckin’ Good Stew
  • Beef Booyah Stew


i and love and you

They are primarily known for their high-quality kibbles and canned foods, though they do offer some dog treats as well. This brand offers jerky-style dog treats as well as bully sticks and grain-free treats. Here is a list of  treats:


  • Nice Jerky Bites Chicken & Salmon Recipe
  • Nice Jerky Bites Chicken & Duck Recipe
  • Nice Jerky Bites Beef & Lamb Recipe
  • Good Golly Gullet Stix
  • Grater Taters
  • Shazam It’s Lamb
  • Free Ranger No Stink Bully Stix
  • Venison + Lamb Jerky Bites
  • Ear Candy
  • Free Ranger Bully Stix
  • Cow Boom! Strips

i and love and you

Are I and love and you pet foods organic?

No, at this time none of their products are organic. That said, all of our pet food, chews and treats meet our natural standard – made from quality ingredients with no artificial flavors or colors, no artificial preservatives, and no by-product meals.

Where are ILY’s products made?

I and love and you company believes in full transparency. Their products are manufactured in the USA, but they do source some high-quality ingredients from around the world. All their products are produced and packaged in the United States, and the majority of our ingredients are sourced and originate in the US or Canada. They do source some proteins from outside the US or Canada, such as from Australia, Brazil, and New Zealand.

Is the Stir & Boom food really raw?

Yes! Stir & Boom foods are created using a process called freeze drying, which uses low heat, leaving the ingredients unharmed and raw. The fruits and veggies in their Stir & Boom food are gently dehydrated to around 112 degrees preserving nutrients, naturally occurring vitamins, minerals, and enzymes. With dehydration, the ingredients retain the highest nutritional value and create a fresh, wholesome meal for your pet.

Are any ingredients from China?

They do not source any of our proteins, vegetables, fruits or other major ingredients from China. However, when it comes to vitamins, there are a few ingredients that are only available to be sourced from China.

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