Tender and True Dog Food Review: Quality, Ethics & Nutrition Combined

In this comprehensive Tender and True dog food review, we break down the ingredients of some of the more popular recipes in the company's roster. Read on.

We care a lot about what we eat – what it's made of and where it came from. Some of us even care if our meal was once treated well before being humanely put down. But have we ever wondered about what we feed our furry friends?

We often see dry kibbles of different shapes and sizes with appetizing scents and probably delectable flavors. Or wet pate-formed recipes with chunks of meat.

But what comprises them? Are the ingredients body parts (or even by-products) of what was once an abused animal that lived in horrendous conditions? Or did they come from a well-treated, organic-fed, free-range animal that was eventually killed in the most humane manner?

Tender and True sets itself apart from most dog food manufacturers as being a company that also cares about the animals processed to become a meal.

Its products are among the first to use humanely processed ingredients, which are without a doubt of better quality than most commercially available ones.

The Nebraska-based company uses humane and sustainable protein sources along with all-natural ingredients. They want to be a company that cares for the environment and for the welfare of the animals that make up your dog’s food.

Tender and True claims to only use the best-quality and humanely processed ingredients for the dog meals, which we all hope to be true.

Brand Quick Look

• Parent Company: Tender and True
• Founded in: 2014
• Made in: Nebraska, USA
• Available at:  Chewy, Thrive Market
• Types of Food: Dry, wet
• Real Meat in First 5 Ingredients? : Yes
• Recalled in Past? : No

Behind the Brand

The inspiration for the company was when the owners wondered about the ingredients that composed their commercially processed foods.

And so in 2014, they created Tender and True, a dog food-making company that cares a lot about the welfare of protein sources – farm animals – before they are turned into meals. 

The owners believe that by using ingredients from humane processes, their products become healthier options for dogs, and the company a better steward of the environment. Tender and True dog foods do not contain GMOs, antibiotics, artificial ingredients, or cheap fillers. 

Tender and True is transparent about the sources of ingredients. Its meats are certified humanely raised, and the brand was one of the first to be labeled “USDA organic” in pet foods. Their fish recipes use only sustainably sourced fish from reputable suppliers to help alleviate some of the stress we put on our oceans.

The manufacturers fondly call their foods “farm to bowl,” which is a pretty accurate picture of what’s going on with the processing.

They source the ingredients from the most reputable farms and plants and build a good relationship with them to ensure a high standard of quality. They make sure these farms give their animals the best care. 

Tender and True Dog Food Review

 

1. Organic Chicken and Liver Recipe

Rating: 4.8 out of 5 stars

First Five Ingredients:

• Organic Chicken
• Organic Chicken Meal
• Organic Tapioca Starch
• Organic Dried Pea
• Organic Chickpea

Guaranteed Analysis:

This chicken & liver recipe is a premium, dry kibble made with organic ingredients aimed at promoting dogs' health. It features organic, humanely raised chicken and chicken meal as primary protein sources, with balanced carbohydrates like organic tapioca starch for energy and digestion support.

It is grain-free and free of GMOs, antibiotics, and artificial preservatives, with added prebiotics, probiotics, vitamins, and minerals to boost digestion and immune function.

While containing nutrient-rich ingredients like peas and chickpeas, which provide fiber, protein, and antioxidants, these may not be suitable for dogs with specific conditions like heart or kidney issues. The product has been well-received, with many pet owners noting improvements in their dogs' health, although some find it expensive.

Overall, it is a high-quality dog food option that supports sustainable practices, but its price may limit accessibility to wealthier pet owners.

2. Chicken & Brown Rice Recipe

Rating: 4.2 out of 5 stars

First Five Ingredients:

• Chicken
• Chicken Meal
• Brown Rice
• Tapioca Starch
• Potato Starch

Guaranteed Analysis:

Here we have a dry kibble suitable for dogs of all breeds, sizes, and life stages. Its primary ingredient is humanely raised, antibiotic-free chicken sourced from USDA-graded farms.

While not organic, the chicken is expected to be of high quality. Chicken meal provides additional protein, and brown rice offers essential minerals and fiber, making it a good option for overweight dogs. The formula is grain-free, with tapioca and potato starch for digestibility and carbs.

Reviews are highly positive, with high approval rating. Many pet owners report their dogs enjoying the food and experiencing improved digestion. While some find the price steep and note that picky dogs might not prefer it, many appreciate the ethical sourcing of the meat.

Overall, this recipe delivers well-balanced nutrition, though it is pricier than other options and lacks the organic certification of other Tender & True products.

3. Organic Turkey & Liver Recipe

Rating: 4.6 out of 5 stars

First Five Ingredients:

• Organic Turkey
• Organic Chicken Meal
• Organic Tapioca Starch
• Organic Dried Peas
• Organic Chickpea

Guaranteed Analysis:

This is a premium, kibble made with humanely raised, organic ingredients. The main ingredient is cage-free, organic turkey, a highly digestible protein that’s a good alternative for dogs with sensitivities to beef or chicken.

This product is grain-free, free from GMOs, antibiotics, and artificial preservatives, and fortified with probiotics and essential nutrients for overall health.

It includes organic chicken meal, tapioca starch, peas, and chickpeas, which contribute to the protein, fiber, and carbohydrate content. While some ingredients, like peas and potatoes, have been linked to heart concerns in certain pets, the recipe uses high-quality, labeled components with no cheap fillers.

Reviews are mostly positive, with 76% giving the recipe top marks, praising the organic ingredients and humane practices. Some customers wish the kibble was larger, and a few feel it’s overpriced.

Despite its high cost, the organic ingredients and ethical sourcing make it highly recommended for those who can afford it.

4. LID Ocean Whitefish & Potato Recipe

Rating: 4.4 out of 5 stars

First Five Ingredients:

• Whitefish
• Chicken meal
• Whitefish meal
• Dried Potato
• Tapioca starch

Guaranteed Analysis:

Next item is a premium dry food for dogs of all ages, sizes, and breeds. Its primary ingredient is wild-caught ocean whitefish, which is rich in protein, Omega-3 fatty acids, and B vitamins, supporting healthy skin, coats, and the nervous system.

The formula is grain-free, with no wheat, corn, or artificial additives, and is made in the USA.

Whitefish, along with chicken meal and whitefish meal, provides lean, low-calorie protein ideal for overweight and older dogs, as well as those with food sensitivities. Dried potatoes and tapioca starch offer easily digestible carbohydrates and potassium for heart health.

Reviews are largely positive, with praise for its use of sustainable fish and benefits for food-sensitive dogs. However, one customer noted a preference for the turkey flavor. Overall, it is a high-quality, well-balanced option.

5. LID Salmon & Sweet Potato Recipe

Rating: 4.5 out of 5 stars

First Five Ingredients:

• Salmon
• Whiting Meal
• Dried Sweet Potato,
• Tapioca Starch
• Dried Potato

Guaranteed Analysis:

This top-notch meal features wild-caught salmon as the primary ingredient, providing a rich source of protein and omega-3 fatty acids, which promote a healthy immune system, reduce inflammation, and improve skin and coat health.

This grain-free, USA-made formula includes whiting fish meal, dried sweet potatoes, and tapioca starch for added nutrients, such as vitamins C and A, antioxidants, and potassium for heart health. The recipe is ideal for dogs with food sensitivities or allergies to beef and chicken.

More than 90% of customers gave it a 5-star rating, praising its quality and suitability for sensitive or senior dogs. A few negative reviews mentioned an off-putting odor, but overall, it is considered a high-quality, nutritious choice, though it falls in the premium price range.

6. Organic Chicken & Liver Canned Recipe

Rating: 4.1 out of 5 stars

First Five Ingredients:

• Organic Chicken
• Water Sufficient For Processing
• Organic Pea Flour
• Organic Chicken Liver
• Organic Chicken Heart

Guaranteed Analysis:

This is a premium, humane, and organic recipe designed to support your dog’s overall health. Made with certified organic chicken and chicken liver sourced from humanely raised chickens, it provides a balanced mix of proteins and carbohydrates for energy.

This grain-free recipe includes pre- and probiotics for enhanced digestion, and all ingredients are non-GMO and free from artificial preservatives. The product comes in a resealable can for freshness and is suitable for dogs of all ages, sizes, and breeds.

Water is added for processing, while organic pea flour serves as a filler, contributing nutrients like iron, calcium, and fiber. Chicken hearts and liver, rich in protein, fatty acids, and vitamin A, promote healthy weight, eye health, and heart function.

While 63% of reviewers gave it high marks, a third complained about the unpleasant smell. However, many dogs seemed to enjoy the food, with some owners noting their pets cleaned their bowls.

Overall, this organic recipe earns a 4.1 out of 5 rating for its quality ingredients and reasonable price, despite some concerns over odor.

7. Turkey & Brown Rice Canned Recipe

Rating: 4 out of 5 stars

First Five Ingredients:

• Turkey
• Water Sufficient For Processing
• Pea Flour
• Chicken Liver
• Chicken Heart

Guaranteed Analysis:

This is a nutritious pate-style meal featuring turkey as its main ingredient, sourced from certified humanely raised, cage-free turkeys in the USA. This recipe is suitable for dogs of all ages, sizes, and breeds, making it a good alternative for those with sensitivities to chicken or beef. The food is free from GMOs, antibiotics, and artificial preservatives.

The ingredients include “Water Sufficient for Processing,” ensuring the pate maintains an ideal texture, and pea flour, which adds iron, calcium, fiber, and protein.

Additionally, chicken liver and heart are included for extra protein and essential nutrients, such as vitamin A and taurine. Brown rice follows in the ingredient list, providing valuable fiber and minerals.

Reviews are largely positive, with more than 70% of respondents expressing satisfaction, although some noted an unpleasant smell. Overall, this product receives a rating of 4 out of 5 stars.

While the organic version is preferred, the turkey and brown rice recipe is still considered a solid choice due to its balanced nutrition and humane sourcing practices.

8. Organic Smoked Salmon Jerky Treats

Rating: 4.7 out of 5 stars

First Five Ingredients:

• Organic Salmon
• Organic Chickpea Flour
• Organic Glycerin
• Organic Culture Skim Milk
• Salt

Guaranteed Analysis:

These snacks are a delicious and nutrient-rich reward for dogs, made from USDA-certified organic salmon.

Suitable for all ages, sizes, and breeds, these treats are grain-free and packed with omega-3 fatty acids, which support the immune system, reduce inflammation, and promote healthy skin and coats. Salmon also serves as an excellent protein source, making it a great alternative for dogs with allergies to beef or chicken.

The second ingredient is organic chickpea flour, which adds protein and essential nutrients. Organic glycerin is included to maintain moisture and flavor, while organic cultured skimmed milk provides vitamins and minerals, though some dogs may be sensitive to lactose.

Overall, the reviews for these treats are positive, with dogs enjoying the taste. The product is highly regarded as a scrumptious and nourishing option for pets.

The fact that the ingredients are certified organic makes this product even more praise-worthy. And the price is not too high. It's quite paw-fect!

 

What Types Of Dog Food Do They Offer?

Tender and True offers both kibble and wet food options. Their foods use quality proteins and never any cheap fillers that can be hard to digest and cause adverse reactions. These are sustainable food options that are certified, so you always know you’re getting the best ingredients.

The foods are mostly grain-free but follow an omnivore diet filled with fruits and vegetables to help deliver critical vitamins and minerals.

The foods use these ingredients to help keep your dog’s energy levels up and to provide dense nutrition regardless of breed or life stage.

They don’t have breed-specific foods, and there are no life-stage foods. The wet foods can help small breed dogs as well as older dogs, who may have issues chewing regular kibble.

But it's always better to consult with your vet first before feeding your puppy or senior these foods. They’re formulated for all life stages, but it’s best to make sure your vet is on board.

Kibble:

• Chicken and Liver
• Turkey and Liver
• Whitefish and Potato
• Salmon and Sweet Potato
• Chicken and Brown Rice
• Turkey and Brown Rice

Wet Food:

• Chicken and Liver
• Turkey and Liver
• Ocean Whitefish and Potato
• Salmon and Sweet Potato
• Chicken and Brown Rice
• Turkey and Brown Rice

 

Recall History

Tender and True doesn’t have a history of recalls because the manufacturers strictly monitor every aspect of the production process. Although relatively young in the dog food-making business, this company can boast of an unblemished record in high-quality dog food manufacturing. 

Customer Reviews

Customers love that this dog food is just as humane as their own food choices. Tender and True makes it easier to know what’s in your dog's meals and certifies many of their ingredients to the highest standards.

Many long-time patrons are happy about the fact that the company has taken responsible steps in using ingredients only derived from humane and high-standard sources.

As a result, Tender and True brands commonly get four to five stars in most reviews on several online websites. 

What Do People Like And Dislike About Them?

Knowing that your dog’s food is not only sustainable but uses humanely raised meat makes dog owners feel a whole lot better.

The company has been notable for being a pioneer in advocating the humane processing of farm animals for dog food. The ingredients they use are of the best quality. Their wet foods are great for encouraging pets to eat, and they also offer excellent nutrition for feeding alone.

The food is more expensive than the average kibble, but most customers feel that this expense is worth it. If you’re looking to upgrade to premium food, this could be an excellent option for knowing how you impact the environment and how foods treat the animals that go into the recipes.

One downside is that the recipes are mostly more expensive than the average diet. Many customers are not comfortable making the extra expense.

Others are concerned with the inclusion of peas and legumes in the recipes, which could have an adverse effect on the heart of some pets. 

There could be a tentative link between those ingredients and Canine Dilated Cardiomyopathy. If your pet is a breed prone to this condition, you may want to discuss the options with your veterinarian.

As always, some dogs didn't like the taste of the kibble. It’s a bit expensive to buy and just have your dog reject it so you may want to start with one of the smaller bags to test it out.

Positive

• “I purchased this brand and several other high quality brands to see which food my dogs like the best and after several days of putting all the foods out in separate bowls this one was the winner. I also bought the canned food for an extra treat for them and they love it. The only draw back for me is its a higher priced kibble. I will continue using it and see if they tire of it after a few bags.” Minnie, chewy.com

Negative

• “I believe deeply in buying humanly raised meat products. For some reason my dog did not care for this product. Was hoping she would. Ingredients seem fine. Not sure why she just does not care for it. So I mixed with her other hard to find dog food. No adverse reactions. She remained healthy just didn't like the food. : (“ Roxi, chewy.com

Final Say

Tender & True dog food offers a range of premium products that prioritize quality ingredients and ethical sourcing.

Their recipes feature humanely raised, organic proteins and are free from grains, GMOs, and artificial preservatives, making them a suitable choice for many dogs, including those with food sensitivities. The use of high-quality ingredients like wild-caught fish and organic vegetables supports overall health and wellness.

However, some customers have noted concerns about the pricing of their products, which fall into the premium category. While many dogs enjoy the taste, a few reviews highlight issues like odor or texture preferences.

Additionally, the presence of certain ingredients, such as peas and potatoes, raises potential concerns for dogs prone to specific health issues, although these claims are not universally substantiated.

Overall, it is a commendable brand for pet owners seeking nutritious and responsibly sourced food options. As with any pet food, it's essential to monitor your dog's reaction to new products and consult with a veterinarian, especially if there are pre-existing health conditions.