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Tender and True Dog Food 2021 Reviews, Recalls & Coupons

Tender and True

Meet Tender and True Dog Food

You spend a lot of time making sure your food is sustainable and humane, but what are you feeding your dog? It’s always hard to tell where the ingredients for dog foods come from. Tender and True understands that you care about your dog, but you also care about the animals your dog consumes, and so they created one of the first humane dog foods.

The company uses humane and sustainable protein sources along with all natural ingredients. They want to be a company that cares for the environment and for the welfare of the animals that make up your dog’s food.

They claim to be a better dog food company, but let’s take a look to see if their food and their claims stack up in this comprehensive Tender and True dog food review.

Brand Quick Look

  • Parent Company: Tender and True
  • Tender and TrueFounded in: 2014
  • Made in: Nebraska, USA
  • Available at:  Chewy, Thrive Market
  • Types of Food: Dry, wet
  • Real Meat in First 5 Ingredients? : Yes
  • Recalled in Past? : No

Behind the Brand

Tender and True began in 2014 when the owners couldn’t tell what kind of ingredients were going into their foods. They created the company to be the first to consider the welfare of protein sources, both so your dog will be healthier and to be better stewards of the environment. They create foods with no GMO, no antibiotics, no artificial ingredients, and no cheap fillers.

They have a transparent business model so you can find out where their ingredients come from. Their meats are certified humanely raised, and the food was one of the first to be labeled USDA organic in pet foods. Their fish recipes use only sustainably sourced fish from reputable suppliers to help alleviate some of the stress we put on our oceans.

They like to call their foods “farm to bowl,” and that’s a pretty accurate picture of what’s going on. They use these ingredients from the most reputable sources and form relationships with the farms that supply them to continue to create high-quality foods that are easier on the environment and respect all living things.

Tender and True Dog Food Review

Tender and True Organic Chicken and Liver

Rating: 4.5 out of 5 stars

First Five Ingredients:

  • Organic Chicken
  • Organic Chicken Meal
  • Organic Tapioca Starch
  • Organic Dried Pea
  • Organic Chickpea

Organic Chicken and liver recipe is a humane, organic recipe designed to help your dog look and feel its best. It uses balanced proteins and carbohydrates to give your dog all day energy and each component of the food is certified organic.

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Tender and True uses meats that are antibiotic-free and humanely raised. Plus, there are no cheap fillers or artificial ingredients that can cause adverse reactions. Pre and probiotics, as well as vitamins and minerals, encourage healthy digestion and a robust immune system.

It does use pea and potato ingredients, which may play a role in enlarged hearts for some pets prone to the condition. Talk to your vet beforehand if you think it may be an issue. Otherwise, the food has plenty of quality ingredients and never anything cheap or unlabeled. Plus, you’re supporting a better company with a gentler impact on the environment and the world around it.

What types of dog food does Tender and True Dog Food offer?

Tender and True offers both kibble and a wet food option. Their foods use quality proteins and never any cheap fillers that can be hard to digest and cause adverse reactions. These are sustainable food options that are certified, so you always know you’re getting the best ingredients.

The foods are grain free but follow an omnivore diet filled with fruits and vegetables to help deliver critical vitamins and minerals. The foods use these ingredients to help keep your dog’s energy levels up and to provide dense nutrition regardless of breed or life stage.

They don’t have breed specific foods, and there are no life stage foods. The wet foods could help small breed dogs who may have issues chewing regular kibble, but talk to your vet first before feeding your puppy or senior these foods. They’re formulated for all life stages, but it’s best to make sure your vet is on board.

Dry Kibble:

  • Chicken and Liver
  • Turkey and Liver
  • Whitefish and Potato
  • Salmon and Sweet Potato
  • Chicken and Brown Rice
  • Turkey and Brown Rice
true and tender dog food review

Wet Food:

  • Chicken and Liver
  • Turkey and Liver
  • Ocean Whitefish and Potato
  • Salmon and Sweet Potato
  • Chicken and Brown Rice
  • Turkey and Brown Rice

Tender and True Recall History

Tender and True doesn’t have a history of recalls because they tightly control every aspect of their production process. Although they haven’t been in business as long as some other dog food companies, their attention to detail has given their food an excellent track record that you can trust.

Best Selling Tender and True Dog Food Recipes

Although we’d endorse just about any product this company makes, there are a few standout recipes that we think you should try. Let’s take a look.

1. Antibiotic Free Chicken and Brown Rice

This recipe uses sustainably and humanely raised chicken that’s USDA certified organic, GAPS humane certified, and has no antibiotics. It uses a balanced blend of proteins and carbohydrates to give your dog all day energy, and there’s a guaranteed amount of vitamins and minerals for robust health. Pre and probiotics help boost your dog’s immune system, and the formula is for all life stages except large breed puppies.

2. Turkey and Liver Wet Food

For pickier dogs or for small breeds who have trouble chewing kibble, this dog food is a suitable alternative. It uses humanely raised turkey with USDA certified organic ingredients to create a well-balanced meal ideal for a variety of life stages and breed sizes. Vitamins and minerals help your dog feel its best while probiotics encourage a thriving digestive and immune system. Plus, it tastes really good to dogs, so you could also use it as a meal topper for pickier pets.

3. Salmon and Sweet Potato

For dogs with slightly more sensitive digestion or skin, the salmon recipe is a right blend of low glycemic carbohydrates and plenty of lean proteins to help build healthy muscle and maintain coat health. Omega fatty acids improve the condition of the skin and help alleviate inflammation. Vitamins and minerals plus probiotics help dogs maintain a vibrant immune system and healthy digestion without loose stools or difficulty digesting fully. It’s an excellent option for sensitive skin and sensitive tummies.

tender and true dog food review

Customer Reviews

Customers love that this dog food is just as humane as their own food choices. Tender and true makes it easier to know what’s in your dog's meals and certifies many of their ingredients to the highest standards.

Most people were delighted that the company has taken such responsible steps and the food regularly gets four to five stars on all recipes for an average rating of four and a half stars on several online retail websites.

What do people like and dislike about Tender and True dog food?

Knowing that your dog’s food is not only sustainable but uses humanely raised meat makes many people feel better about feeding their dogs kibble. The wet foods are great for encouraging pets to eat, and they also offer excellent nutrition for feeding alone.

The food is more expensive than the average kibble, but most customers feel that this expense is worth it. If you’re looking to upgrade to premium food, this could be an excellent option for knowing how you impact the environment and how foods treat the animals that go into the recipes.

One downside is that it is expensive. Some customers didn’t feel able to make that extra expense. Others worried about the use of peas and legumes in the recipes, ingredients that could have an effect on the heart of some pets. There could be a tentative link between those ingredients and Canine Dilated Cardiomyopathy. If your pet is a breed prone to this condition, you may want to discuss the options with your veterinarian.

As always, some dogs didn't like the taste of the kibble. It’s a bit expensive to buy and just have your dog reject it so you may want to start with one of the smaller bags to test it out.


  • “I purchased this brand and several other high quality brands to see which food my dogs like the best and after several days of putting all the foods out in separate bowls this one was the winner. I also bought the canned food for an extra treat for them and they love it. The only draw back for me is its a higher priced kibble. I will continue using it and see if they tire of it after a few bags.” Minnie,
tender and true dog food review


  • “I believe deeply in buying humanly raised meat products. For some reason my dog did not care for this product. Was hoping she would. Ingredients seem fine. Not sure why she just does not care for it. So I mixed with her other hard to find dog food. No adverse reactions. She remained healthy just didnt like the food. : /“ Roxi,

Is organic dog food better?

Organic pet foods contain little or no fillers, and sometimes contain ingredients that have antioxidants to benefit the health of your pet. These advantages make the foods easier to digest and more palatable for your dog, along with being more nutritious.

Is organic dog food good for dogs?

So, the bottom line is that there is little evidence of nutritional benefits of organic foods for humans. This likely applies even more for pets as pet food is designed to be a complete and balanced, providing all essential nutrients at levels that meet or exceed recommended amounts.

What is non GMO in dog food?

Non-GMO dog food, dry or canned, contains ingredients that have evolved naturally or with selective breeding, rather than those that have been genetically modified in a laboratory.

What exactly is GMO?

Genetically modified organisms (GMOs) are living organisms whose genetic material has been artificially manipulated in a laboratory through genetic engineering. This creates combinations of plant, animal, bacteria, and virus genes that do not occur in nature or through traditional crossbreeding methods.


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