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NomNomNow Dog Food: 2020 Reviews, Recalls & Coupons

Meet NomNomNow Dog Food

If you have ever considered a raw food diet for your pet, you may have seen foods similar to NomNomNow. The big difference between this food and others is that NomNomNow does not bake the nutrients out of their foods.

During the baking process for a lot of manufactured foods, a large majority of the vitamins and minerals get extracted, so your dogs are not getting the maximum benefits from the food.

NomNomNow takes a unique approach by preparing all of their food in their facilities and shipping it directly to their customers with no steps in between.

Brand Quick Look

  • Parent Company: NomNomNow Inc.
  • Founded in: 2015
  • Made in: USA
  • Available at:
  • Types of Food: Fresh/Gently Cooked
  • Real Meat in First 5 Ingredients? : Yes
  • Recalled in Past? : No

Behind the Brand

The company has little information available online regarding their history and how they got started. What we do know is that NomNomNows main goal is to go above and beyond for your pets.

All of their food is prepared using human grade ingredients so you could really eat this food yourself. They always use all natural mostly organic components, and they do everything in their power to retain as many nutrients before shipping it to you.

Their products have limited availability and are available for purchase only on their website. This makes sense being that everything is prepared in small batches to prevent spoilage. Once you’re on the website, you can create a pet profile and based on your answers; the company will recommend a specific line of food for your pup.

What Types of Dog Food Does NomNomNow Offer?

NomNomNow offers a limited but focused line of dog food. They don’t spread themselves too thin by providing 50 different proteins which are refreshing to us. We find that most dogs prefer the standard options of chicken, turkey, beef, and lamb.

All of their foods exceed AAFCO standards and contain all real ingredients only. We also enjoy the fact that the food comes pre-portioned, so you don’t have to worry about over or underfeeding your pup.

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NomNomNow Food Types:

Heartland Beef Mash

  • Ground beef: Protein, vitamins & minerals for strong bones
  • Potatoes: Energy producing & potassium-packed
  • Carrots: Vitamin A – and more – for keeping eyes healthy
  • Peas: Fiber, Vitamin A, C, K & B6, and minerals galore
  • Egg: Exactly the protein, calcium, iron & zinc dogs need
  • NomNomNutrient Mix: Expertly formulated nutrition blend
  • Fish oil: Omega Fatty Acids for a healthy coat

Tasty Turkey Fare

  • Ground turkey: Excellent source of protein
  • Brown rice: Carb & mineral morsels to keep up energy
  • Carrots: Vitamin A – and more – for keeping eyes healthy
  • Spinach: Full of dietary fiber, vitamins, folate & manganese
  • Egg: Exactly the protein, calcium, iron & zinc dogs need
  • NomNomNutrient Mix: Expertly formulated nutrition blend
  • Fish oil: Omega Fatty Acids for a healthy coat

Chicken Chow-Wow

  • Diced chicken: Protein, vitamins, and Minerals
  • Sweet potatoes: Vitamins A, B6 & C along with fiber, potassium, and manganese make these tasty morsels a superfood
  • Yellow squash: Fiber, vitamins B6, C & K, magnesium and potassium
  • Spinach: Full of dietary fiber, vitamins, folate & manganese
  • NomNomNutrient Mix: Expertly formulated nutrition blend
  • Fish oil: Omega Fatty Acids for a healthy coat

Porkalicious Potluck

  • Pork: Protein, Vitamin B6 & minerals
  • Potatoes: Energy producing & potassium-packed
  • Kale: A superfood for your dog’s diet
  • Green beans: Fiber, Vitamins A, C, K & minerals galore
  • Mushrooms: Phosphorus, Potassium, Zinc, Copper & Manganese
  • NomNomNutrient Mix: Expertly formulated nutrition blend
  • Fish oil: Omega Fatty Acids for a healthy coat

They also sell variety packs so you can get a little bit of each flavor to try them out.

The NomNomNutrient mix is a creation of Dr. Shmalberg (the on staff vet nutritionist for the company) to provide balanced nutrition throughout all stages of life. It contains choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E, copper gluconate, manganese gluconate, thiamine mononitrate, riboflavin, selenium chelate, sodium iodide, cyanocobalamin, and cholecalciferol.

Additional Offerings

In addition to providing healthy raw dog foods, they also have specific gut health products to help with your pups digestion and balance.


The company sells a line of probiotics geared towards boosting your dog’s overall wellness. The formula gets created with knowledge from expert vet nutritionists and microbiologists.

The probiotics contain 20 billion cultures including strains derived directly from healthy dogs. These help your dog maintain a healthy digestive and immune system.

Each serving contains:

  • Lactobacillus reuteri
  • Pediococcus acidilactici
  • Enterococcus faecium
  • Lactobacillus acidophilus
  • Bifidobacterium animalis
  • Lactobacillus fermentum
  • Lactobacillus rhamnosus

Microbiome Testing Kit

This testing kit is something we’ve never seen before, and it’s incredibly interesting and useful. NomNomNow cares so much about your pups intestinal and digestive health that they designed their own testing kit to help you learn about their gut.

With these testing kits, you’ll collect a stool sample from your pup and send it in using the kit. They’ll analyze the data and give your results in a few weeks.

Once you have the results, you’ll learn what your dog might be sensitive to. For example, if your pup has low levels of Coprococcus they might be experiencing a food allergy without you even knowing.

The cool thing is, you can take one of these tests right when you switch to a NomNomNow diet to see how their gut health is and then you can test them again in a few months, and the company will give you a side-by-side comparison of how the two stack up.

NomNomNow Recall History

  • During our research, we were unable to find any recalls from the NomNomNow food brand.

How to Order NomNomNow

Since NomNomNow sells all-natural fresh pet foods, you can’t always find on your traditional online platform. The company has a unique way of gathering information about your pup and giving them the ideal diet they need to stay healthy and fit.

On the company website, you can create your pet profile for each of your pups, and this allows you to enter their current weight as well as their target weight.

From there, you will enter their name, birthday, and some personal information about yourself.

Next, you’ll choose from one of NomNomNows four most popular recipes to start with. You select a base formula, and afterward, you can mix different blends into one order.

The last step in the ordering process requires you to choose a frequency of delivery for the dog food. NomNomNow delivers everything right to your doorstep, and you can choose between weekly, biweekly, or monthly deliveries. If you extend the delivery time out, you get a reduced price, but you, of course, have to order more each time.

Based on the current and desired weight of your pup NomNomNow will recommend a serving amount and a price tied to it.

If you’ve ever ordered dog food from Chewy the delivery and subscription process is basically the same. You’ll pay for the service every two weeks, and the food is delivered automatically without having to go online and re-purchase anything. You can change or update your subscription at any time.

If you are unhappy with a specific formula that you’re serving your pup, you can also go onto your pet’s profile and change that as well.

Customer Reviews

The best way to get a feel for a company is to check their real-life reviews online. Unfortunately, NomNomNow is not available through Chewy or Amazon so its difficult to dig up any honest reviews that aren’t there to pad their reputation on their website.

We checked Consumer Affairs to find that they have a 4.6 star out of 5 rating and an A+ with the Better Business Bureau. When we’ve checked Consumer Affairs in the past for reviews, we find that they are incredibly critical and companies with high ratings on other websites have a bad one on this site.

The fact that NomNomNow has such an excellent reputation is a testament to the values and principles they stand by.


Thank you

Thanks to NomNomNow, Benny lost over 25 pounds and has kept the weight off. We can regulate his meals down to the calorie and keep him healthy. – NomNomNow Customer

Great Food

The food is full of appetizing bits of meat and veggies that are recognizable, unlike most other dog foods. Bella’s coat is silky and fluffy since eating NomNomNow — We LOVE it! – NomNomNow Customer

Our Dog Needed Help

Harlee was plagued by illness due to a compromised immune system. Antibiotics and many types of commercial dog food only made things worse.

My vet said we needed a diet that was easy to digest, free of byproduct, and nutrient rich. Dr. Shmalberg helped create a home-cooked diet that was balanced and complete. Harlee’s health improved dramatically.

I don’t want other pet parents to go through the uncertainty, doubt, and fear that I experienced. I want to provide a care-grade experience for all our customers. – A customer turned employee of NomNomNow


Mixed up order

Ordered a month’s worth of food for my dog which was set to be delivered on February 14th. Everything was confirmed, gave them my credit card info and set for delivery. When I didn’t get an email for delivery, I went back into my account and saw that they arbitrarily changed the date without informing me and when I did call they had my account mixed up with someone else. I could not speak to anyone in charge as they were all busy, so all I could do was cancel my account. If a company is not set up to do business then maybe they should just keep it regional. – ConsumerAffairs

The Realest of Real Food, Delivered to Your Door

NomNomNow sets the bar high with their line of all natural, human-grade foods. No one can match what they’re doing because they’re so carefully choosing every ingredient and preparing in a way that no one else is doing either.

The company allows you to create a pet profile and regularly make revisions to it as they age and their diets changes. Each one of their formulas meets all the needs of your pup, and it’s great that you can get it delivered to you on a schedule, so you don’t order too much or too little.

Alongside their unique offerings of probiotics and a microbiome testing kit, you can tell a lot of science and research goes into everything they do.

If you want to provide your pup with the absolute best in pet nutrition with no fillers, corn, soy, or artificial ingredients; you might want to give NomNomNow a try. They’re known for their premium-sourced products that taste great and provide your pup with hours of clean energy.

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