Now Fresh Dog Food Review 2025: The Freshest Option for your Pet?

The Now Fresh brand of pet food follows the tagline, “It could only be fresher if you made it from scratch.”

This brand is packed full of fresh, nutritious ingredients such as 100% market-fresh meat and fish as well as 100% fresh omega-3 and omega-6 oils from canola and coconuts.

One of the five brands offered by the Petcurean company, this brand features grain-free, gluten-free recipes that don’t contain and wheat, corn, soy, chicken or beef.

They offer a variety of flavorful formulas made with premium proteins and grain-free carbohydrates to ensure complete and balanced nutrition for dogs in all life stages.

Simply put, if you want to feed your dog something that offers the high-quality nutrition and flavor of real, fresh ingredients, feed him this brand.

Lastly, their recipes are designed to meet the nutritional standards set by the AAFCO Dog Food Nutrient Profiles for Maintenance.

Manufacturer Information

One of the five pet food brands manufactured by Petcurean, this brand is a Canadian pet food brand. It is an independent pet food company that started as a small family operation in the Fraser Valley area of British Columbia, Canada.

Driven by a desire to make the kind of high-quality food pets deserve, the brand lives by an uncompromising commitment to quality.

Pet food made by pet advocates, Petcurean believes that you should be able to see the original ingredients in the final product – it’s part of what they offer as part of the “Petcurean Difference.”

Canadian-owned and -operated since 1999, this is a pet food brand you can trust.

Now Fresh Dog Food Reviews

If you do a little research online, you’ll find that most Now Fresh dog food reviews are very positive. The brand earns a lot of credit by using only fresh, natural ingredients and by adhering to strict standards for safety and quality.

The brand makes it easy for dog owners to choose a product that won’t trigger allergies by excluding corn, wheat, soy, beef, and chicken from all of their recipes.

The ingredient they do utilize all come from trusted sources and offer verifiable quality. Keep reading to find our Now Fresh reviews for one dry food recipe.

 

1. Grain-Free Adult Dog Recipe

This gluten and grain-free dry dog food is one of three original formulas. It features fresh de-boned turkey as the main protein, supplemented by salmon and duck, with potato flour and peas as primary carbohydrates. 

The formula includes 26% crude protein and 16% crude fat, above minimum nutritional requirements, and is free from rendered meats, by-products, and artificial additives.

While the inclusion of fresh meats is beneficial, the heavy reliance on plant-based proteins and fats raises concerns about the biological value for dogs.

Supplementary ingredients include fresh fruits and vegetables, providing fiber and nutrients, though synthetic supplements are still necessary.

Chelated minerals and probiotics support digestion. Overall, it’s a high-quality product but could benefit from more animal-based ingredients and fats.

2. Grain-Free Puppy Recipe

This is a grain-free kibble designed to meet the nutritional needs of puppies of all breeds and sizes. It contains 28% protein, primarily from deboned turkey, supplemented by whole dried egg, salmon, and deboned duck.

The healthy fats come from coconut oil and canola oil, which are rich in omega-3 and omega-6 fatty acids for skin and coat health.

Carbohydrates include potato flour, peas, and potatoes, which are less likely to cause allergies. The recipe also features a variety of fruits and vegetables for added nutrients and antioxidants.

It includes prebiotics and probiotics to support digestion. Highly rated by pet owners, this puppy food is praised for improving digestion, stool quality, and coat condition, making it a recommended choice for growing puppies.

3. Large Breed Adult Recipe

This is a dry adult dog food tailored for large breed dogs, focusing on joint health, heart health, and metabolism support.

 It uses lean, fresh turkey as the primary protein, supplemented by deboned salmon and duck, offering a mix of savory flavors.

L-carnitine helps burn fat and maintain heart health, while New Zealand green mussels, glucosamine, and chondroitin support joints. Taurine is included for eye and heart function.

This grain- and gluten-free recipe features potatoes, sweet potatoes, tapioca, and various fruits and vegetables for carbohydrates and fiber.

Antioxidant-rich ingredients like cranberries and blueberries boost immune health. Prebiotics and probiotics enhance digestion and nutrient absorption. Canola and coconut oils provide omega fatty acids for skin and coat health.

Free from corn, wheat, soy, by-products, and artificial additives, this recipe is well-received for its quality and palatability.

The larger kibble size promotes chewing, reducing the risk of bloat. While some find it slightly oily and expensive, many appreciate its health benefits and effectiveness in improving digestion.

4. Small Breed Senior Weight Management Recipe

This kibble is crafted for mature small breed dogs to help them maintain healthy weights, particularly those with less active lifestyles.

This low-calorie formula features 100% fresh deboned turkey as a lean protein source to support lean muscle mass, along with fresh salmon and duck for added savory flavors and palatability. The small kibble size caters to the chewing needs of senior dogs.

The recipe includes balanced protein and fat levels, and L-carnitine to aid fat burning and heart health. It is grain and gluten-free, with controlled phosphorus levels and glucosamine/chondroitin for joint health.

Omega-3 and omega-6 fatty acids promote healthy skin and coat. Prebiotics and probiotics are included for digestive health.

Nutrient-rich fruits and vegetables like potatoes, pumpkin, apples, flaxseed, and papaya provide fiber, vitamins, and minerals.

Superfoods such as carrots, spinach, blackberries, cranberries, and pomegranate offer high antioxidant content for cellular and immune health.

Senior dogs enjoy the rich flavors and find the small kibble easy to chew and digest. it being grain-free has alleviated allergy symptoms in sensitive dogs, with reports of reduced itching and scratching. 

This formula is highly recommended for small breed old dogs or those needing weight management, offering a tasty and nutritious option without triggering allergies.

5. Grain Free Adult Fish Recipe

This is a premium quality food tailored for adult dogs that enjoy fish. It features high-quality, digestible proteins from deboned trout, salmon, and herring, rich in omega fatty acids to promote healthy skin and coats. This grain and gluten-free recipe suits sensitive dogs, incorporating whole dried egg for extra protein.

The primary fats come from canola and coconut oils, the latter also providing antioxidants. The recipe includes superfoods like cranberries, blueberries, blackberries, and pomegranate for added antioxidants, and fiber-rich ingredients like pumpkin and papaya for digestive health.

Prebiotics and probiotics are included to support gut health, enhancing nutrient absorption. Potatoes serve as the main carbohydrate source, supplemented by peas, apples, and carrots. The recipe excludes corn, wheat, soy, rice, unnamed meat meals, by-product meals, artificial flavors, colors, and preservatives.

Dog owners appreciate the natural ingredients and the appealing fish flavor, with many reporting that their dogs enjoy the kibble and benefit from its nutritional value.

6. Grain-Free Turkey Stew

This is a wet food recipe for adult dogs of all breeds and sizes, featuring deboned turkey as the main protein source.

It includes hearty vegetables and fruits for added flavor, texture, and nutrition, such as potatoes, peas, carrots, sweet potatoes, cranberries, and flaxseed. Deboned salmon and turkey bone broth enhance the flavor and hydration.

Rich in omega-3 and omega-6 fatty acids from canola and coconut oils, the stew promotes healthy skin and coats. It's grain, gluten, corn, and soy-free, with no rendered meats, by-products, artificial preservatives, or carrageenan.

Fur parents appreciate the natural, visible food ingredients and the environmentally friendly, resealable, and recyclable packaging. Despite some finding it expensive, many believe it offers good value due to its high-quality ingredients.

7. Grain-Free Shredded Lamb Recipe

This is a wet dog food designed for adult dogs of all breeds and sizes. The recipe features lamb as the main ingredient, providing essential amino acids for lean muscle maintenance. It also includes chicken, chicken liver, and cod liver for enhanced flavor and texture.

The meal is served in a savory and hydrating bone broth gravy made from turkey and chicken broths, and is enriched with vitamins and minerals, making it a complete and balanced diet that can be served alone or mixed with kibble.

Nutritious vegetables like carrots, peas, and sweet potatoes, along with antioxidant-rich cranberries, contribute to its nutritional value. Pork plasma is included for additional vitamins, minerals, and immune support, while omega fatty acids from coconut oil promote heart, skin, and coat health.

The recipe is grain and gluten-free, containing no rendered meats, by-products, artificial preservatives, corn, wheat, soy, or carrageenan.

Dog owners appreciate the high meat content and natural ingredients, which give them confidence in the food's quality. The TetraPak packaging is also favored for its convenience, being easy to open, reclose, and recycle.

8. Shredded Chicken Recipe

This is a grain-free wet food featuring meaty chicken shreds in a savory bone broth gravy, enriched with vitamins and minerals for a complete meal. It contains high-quality, easily digestible chicken, chicken liver, and cod liver, making it highly palatable for dogs.

The meal is further enhanced with chicken and turkey bone broths, which provide flavor, hydration, and collagen. It can also be used as a kibble topper to increase moisture intake. Pork plasma in the recipe boosts the immune system with essential vitamins and minerals. Wholesome vegetables and fruits like peas, carrots, tapioca, cranberries, and sweet potatoes add fiber, carbohydrates, and nutrients.

The inclusion of coconut oil, rich in omega fatty acids, supports heart, skin, and coat health. The recipe contains no unnamed meat meals, by-products, artificial flavors, colors, or preservatives, ensuring only high-quality animal proteins and natural ingredients.

While some find it pricey, dog owners appreciate the product's value due to its rich chicken flavor and recognizable ingredients. The easy-to-open, recyclable packaging adds to its appeal. Overall, it is highly recommended for its quality, taste, and convenience.

Made in the USA?

No. Since this brand is manufactured by Petcurean, a Canada-based company, it is not made in the USA. The company does have offices in the United States, but they source their ingredients and manufacture their products in company-owned facilities in Canada.

This shouldn’t be a source of concern for pet owners, however, because the company follows strict standards for safety and quality, just like any reputable US-based pet food manufacturer would. Not only are their products proudly made in Canada, but they are conceived, created, and formulated there as well.

Ingredient Sourcing

As a Petcurean brand, Now Fresh sources their ingredients from Canada. According to the company website, they strive to ensure that every recipe is made with “the highest quality, healthiest, and most flavorful ingredients available.”

They choose their ingredients carefully from a trusted network of ranchers, farmers, and producers who must adhere to strict standards for quality, health, and safety. This brand doesn’t use any unnamed meat meals, by-product meals, or ingredients from China.

Food Recalls History 

Petcurean is fiercely devoted to following strict standards for quality and safety when it comes to the manufacture of their products as well as the sourcing of their ingredients. They don’t cut corners and they offer a guarantee that comes with each bag of pet food they sell, no matter which brand.

You may also be interested to know that the company practices sustainability by producing their pet foods in the most sustainable way possible, by reducing consumption, and by reusing or recycling materials.

All of this being true, you shouldn’t be surprised to learn that Petcurean does not have much of a recall history and there are no Now dog food recalls to report. There has been only one recall for any Petcurean brand – a 2003 recall that affected all products from the Go! brand that were made in the company’s Texas plant.

How Expensive Are Their Products?

This brand is probably what some pet owners would consider expensive, but you must remember that you are paying for a high-quality product. The fact that this brand is produced in Canada shouldn’t factor into your decision – it is still a quality pet food brand worth considering.

In terms of pricing, for an 25-pound bag of dry food, you will pay between $75 and $90, depending on the recipe. You can save money on this brand using Now coupons that you can find online or from independent retailers.

 

List of Current Products Available

When it comes to their products, Now Fresh only offers dry dog foods. This brand is dedicated to freshness and quality, so they offer a limited selection of products in order to maintain their high standards and to perfect each recipe they sell.

Every recipe this brand has to offer is completely free from gluten and grains – they are also free from common allergens like corn, wheat, soy, beef, and chicken. There are a number of products for dogs in all life stages including small-breed and large-breed puppies, as well as adult dogs and seniors.

Dry Products

The Now Fresh brand currently only offers dry dog food products. This brand has a total of eleven recipes for dogs in all life stages and all breed sizes. There are three puppy recipes, including one each for small-breed and large-breed puppies, as well as three original adult dog formulas and one each for small and large breeds. There are also two senior dog recipes.

• Grain-Free Puppy Recipe
• Grain-Free Adult Dog Recipe
• Grain-Free Senior Dog Recipe
• Grain-Free Fish Recipe for Adult Dogs
• Grain-Free Red Meat Recipe for Adult Dogs
• Grain-Free Small Breed Puppy Recipe
• Grain-Free Small Breed Adult Recipe
• Grain-Free Large Breed Puppy Recipe
• Grain-Free Large Breed Adult Recipe
• Grain-Free Large Breed Senior Recipe

Wet Products

• Grain-Free Shredded Chicken Recipe
• Grain-Free Turkey Stew
• Grain-Free Pork Stew
• Grain-Free Shredded Lamb Recipe
• Grain-Free Small Breed Shredded Turkey Recipe
• Grain-Free Small Breed Pork Paté