The Now Fresh brand of pet food follows the tagline, “It could only be fresher if you made it from scratch.”
This brand is packed full of fresh, nutritious ingredients such as 100% market-fresh meat and fish as well as 100% fresh omega-3 and omega-6 oils from canola and coconuts.
One of the five brands offered by the Petcurean company, this brand features grain-free, gluten-free recipes that don’t contain and wheat, corn, soy, chicken or beef. They offer a variety of flavorful formulas made with premium proteins and grain-free carbohydrates to ensure complete and balanced nutrition for dogs in all life stages.
Simply put, if you want to feed your dog something that offers the high-quality nutrition and flavor of real, fresh ingredients, feed him Now Fresh.
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One of the five pet food brands manufactured by Petcurean, this brand is a Canadian pet food brand. It is an independent pet food company that started as a small family operation in the Fraser Valley area of British Columbia, Canada.
Driven by a desire to make the kind of high-quality food pets deserve, the brand lives by an uncompromising commitment to quality.
Pet food made by pet advocates, Petcurean believes that you should be able to see the original ingredients in the final product – it’s part of what they offer as part of the “Petcurean Difference.”
Canadian-owned and -operated since 1999, this is a pet food brand you can trust.
Now Fresh Dog Food Reviews
If you do a little research online, you’ll find that most Now Fresh dog food reviews are very positive. The brand earns a lot of credit by using only fresh, natural ingredients and by adhering to strict standards for safety and quality.
Now Fresh Grain-Free Adult Recipe
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Now Fresh Grain-Free Puppy Recipe
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Now Fresh Large Breed Adult Recipe
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Now Fresh Small Breed Senior Weight Management Recipe
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Now Fresh Grain-Free Adult Fish Recipe
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Now Fresh Grain-Free Turkey Stew
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Now Fresh Grain-Free Shredded Lamb Recipe
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Now Fresh Shredded Chicken Recipe
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The brand makes it easy for dog owners to choose a product that won’t trigger allergies by excluding corn, wheat, soy, beef, and chicken from all of their recipes.
The ingredient they do utilize all come from trusted sources and offer verifiable quality. Keep reading to find our Now Fresh reviews for one dry food recipe.
- Now Fresh Grain-Free Adult Recipe
- Now Fresh Grain-Free Puppy Recipe
- Now Fresh Large Breed Adult Recipe
- Now Fresh Small Breed Senior Weight Management Recipe
- Now Fresh Grain-Free Adult Fish Recipe
- Now Fresh Grain-Free Turkey Stew
- Now Fresh Grain-Free Shredded Lamb Recipe
- Now Fresh Shredded Chicken Recipe
1. Now Fresh Grain-Free Adult Dog Recipe
First 5 ingredients: De-Boned Turkey, Potato Flour, Peas, Apples, Whole Dried Egg
This grain-free dog recipe is one of three original adult dog food recipes and, like all the rest, it is completely gluten-free and grain-free. This particular recipe features fresh turkey, salmon, and duck as the primary proteins with potato flour, peas, and apples as the main carbohydrates.
Made with 100% meats and omega oils, this formula provides 26% crude protein and 16% crude fat, both of which are above your dog’s minimum nutritional requirements. You’ll also be glad to know that this formula is free from rendered meats, by-products, and artificial additives.
As promised, the first ingredient in this recipe is 100% fresh turkey. Though the product also features salmon and duck, these ingredients don’t appear until the twelfth and thirteenth slot on the ingredients list. Something else you should note is that fresh meats like turkey contain up to 70% moisture by volume.
This means that when the product is cooked at high heat, much of that moisture will be lost and the final volume of protein provided by this particular ingredient may end up being much lower.
It is good to see some supplementary proteins – like the salmon and duck as well as some whole dried egg – but it leaves you to wonder whether the product might get a significant amount of its protein content from other sources. Potato flour and peas, for example, contain a good bit of plant protein.
In addition to some plant protein, the potato flour and peas listed in the second and third slots are the primary carbohydrates used in this recipe. These ingredients are both gluten-free and grain-free, plus they are considered digestible for most dogs.
There are some supplementary sources of fiber as well, such as fresh apples, pea fiber, tomato, potatoes, and flaxseed. There are also a number of fresh fruits and vegetables which, in addition to contributing some extra fiber, act as natural sources for key nutrients.
Though it seems like there are a lot of supplementary fibers used in this recipe, the crude fiber content is only 3.5% which is well below the recommended 5% maximum.
The remaining ingredients in this recipe consist of fats, natural flavors, fresh fruits and vegetables, and beneficial supplements. The main source of fat used in this recipe is canola oil and it works with the coconut oil and flaxseed to provide a balance of omega-3 and omega-6 fatty acids to support your dog’s healthy skin and coat.
The only problem is that these are all plant-based fats which means that they offer limited biological value to your dog – it would be better to see an animal-based fat as the main source. As it has been mentioned, the fresh fruits and vegetables act as natural sources for key nutrients, though synthetic supplements are still needed for nutritional balance.
It is good to see that many of the minerals are chelated and this recipe also includes dried fermentation products as probiotic support for your dog’s digestive system.
Overall, this kibble is a high-quality product formulated for adult dogs. It features a fresh meat as the main ingredient as well as gluten- and grain-free carbohydrates for energy and dietary fiber. The recipe does seem to be a little heavy in plant-based ingredients, though there are three other animal proteins to back up the turkey.
It is also important to note that the main sources of fat are all plant-based, though your dog will get some natural fat from the salmon and duck as well. It’s always good to see fresh fruits and vegetables included as natural sources for key vitamins and minerals, though the product does still seem to need a high number of synthetic supplements for nutritional balance.
With chelated minerals and probiotics on the list, however, it seems that most of these supplements will be valuable to your dog. All in all, this is a good recipe but it does leave room for improvement.
2. Now Fresh Grain-Free Puppy Recipe
First 5 ingredients: De-Boned Turkey, Potato Flour, Peas, Potatoes, Whole Dried Egg
Now Fresh Puppy Recipe is a grain-free dry food formulated for the nutritional needs of growing puppies of all breeds and sizes. This high protein meal is made of only high quality ingredients, to help your little puppy grow into a healthy and happy dog.
This puppy food is 28% protein. The most plentiful ingredient is deboned turkey. Turkey is a lean and highly digestible source of protein. In this recipe, it is supplemented with even more amino acids from whole dried egg, salmon, and deboned duck. These salmon and duck are highly palatable proteins that will help stimulate young puppies’ appetites.
This recipe’s sources of healthy fats are coconut oil and canola. Both oils are rich in omega 3 and omega 6 fatty acids that help promote healthy skin and lustrous coats. This grain-free recipe has DHA and EPA support your pup’s brain development.
It has potato flour, peas, and potatoes as the main sources of carbohydrates. These ingredients are less likely to trigger allergies in sensitive puppies compared to corn, wheat, or soy.
Wholesome fruits and vegetables are included in the recipe for even more flavor and nutrients. Fresh produce such as apples, pumpkin, bananas, carrots, papaya, and broccoli among many others are included for their fiber, or vitamin and mineral content. This Now Fresh recipe has superfoods such as cranberries and blueberries are rich in antioxidants to help support cellular health.
Many experts believe that good overall health starts with digestion. A healthy gut helps the body absorb more nutrients. Healthy digestion also improves dogs’ overall wellbeing. This is why Now Fresh Grain-Free Puppy Recipe has prebiotics and probiotics to help stimulate the growth of good bacteria in the tummy.
One of the highest rated products from the brand, this puppy food has earned the trust of numerous pet parents. Their puppies enjoy their meals, and they are visibly healthy as well. The kibble size is just right for young puppies including small breed ones. They are able to chew the crunchy kibbles quite easily.
Dog owners find good value in this Now Fresh dog food for the high quality ingredients, and the many health benefits it gives their puppies. The puppies’ digestion and stool quality have improved, and their coats are shinier than before.
Overall, this dry puppy food is highly recommended for puppies for its excellent quality and health benefits it was able to deliver.
3. Now Fresh Large Breed Adult Recipe
First 5 ingredients: De-Boned Turkey, Whole Dried Egg, Potatoes, Peas, Potato Flour
Now Fresh Large Breed Recipe is a dry dog food formulated for the nutritional needs of large breed adult dogs. Large dogs need a bit more joint health support than their smaller counterparts. This Now Fresh recipe has ingredients that help support not just joints, but also dogs’ heart and metabolism.
As some large breed pups have a tendency to gain excess pounds, turkey is an ideal source of protein because of its lean meat. This recipe also has deboned salmon and duck as additional sources of protein. These three protein sources also give this Now Fresh recipe a mix of savory and meaty flavors that dogs love.
To help big pups burn fat and keep their hearts healthy, L-carnitine is added to this recipe. It contains New Zealand green mussels and glucosamine and chondroitin to support hip and joint health. It is also enriched with taurine to support eye and heart function.
With zero grains and gluten, this recipe uses potatoes as its main source of carbohydrates. It also has tapioca, sweet potatoes, flaxseed, pumpkin, pea fiber, apples, and bananas as sources of carbs, fiber, and nutrients. Antioxidant-rich cranberries, blueberries, and pomegranate are also included to help boost dogs’ immune health.
Aside from fiber-rich vegetables and fruits, it also has prebiotics and probiotics to help improve digestion and nutrient absorption.
Canola oil and superfood coconut oil provide this recipe for large dogs with omega 3 and omega 6 fatty acids. These essential fatty acids help promote healthy skin and thick, glossy coats.
This recipe is free from corn, wheat, or soy. Only high quality protein sources are used. No unnamed by-product meals are ever used in Now Fresh recipes. This recipe has no artificial enhancers such as colors, flavors, or preservatives.
This formula has passed the strict standards of some very picky large pups. They love the meaty flavors of turkey, salmon and duck in this recipe. The large kibbles also encourage them to chew their food instead of inhaling them. Eating slow helps prevent bloat in dogs.
This recipe for large adult pups has also received rave reviews on how it improved their dogs’ digestion. No more diarrhea or vomiting. However, one review said that it was a bit too oily for her dog’s digestive system.
Some buyers find this product slightly too costly, especially if you have multiple large dogs. However, many find good value in the product for its high quality, palatability, and health benefits.
4. Now Fresh Small Breed Senior Weight Management Recipe
First 5 ingredients: De-Boned Turkey, Whole Dried Egg, Potatoes, Potato Flour, Peas
Now Fresh Small Breed Senior Weight Management Recipe is a dry dog food designed to help small breed mature dogs maintain healthy weights. This recipe can also be given to small breed dogs with less active lifestyles.
This recipe is formulated to be lower in calories compared to the previously reviewed recipes. With 100% fresh deboned turkey, it offers lean, high quality protein with every meal. This will help senior pups maintain a lean muscle mass.
It is very important to keep senior dogs’ appetites stimulated. Many dogs tend to become pickier as they grow older. Some dogs start preferring certain flavors or textures over ones that they used to like. With fresh salmon and duck in this recipe, the small kibbles are packed with a lot of savory flavors. The smaller kibble size makes it easier for small breed senior pups to chew.
To help dogs maintain healthy weights, it has balanced protein and fat levels, as well as L-carnitine to help them burn more fat and keep their hearts healthy.
This grain and gluten free recipe for senior dogs has controlled levels of phosphorus. It has glucosamine/chondroitin to support hip and joint health. Aside from joint health, this recipe also promotes healthy skin and coat with the inclusion of omega 3 and omega 6 fatty acids.
Senior dogs' digestive systems also need support to improve their nutrient absorption and overall wellbeing. This kibble has prebiotics and probiotics to help stimulate the growth of good bacteria in their gut.
This Now Fresh recipe has naturally nutritious fruits and vegetables that provide fiber, carbohydrates, vitamins, and minerals. Fresh produce like potatoes, pumpkin, apples, flaxseed, and papaya among others are included in this recipe.
Superfoods like carrots, spinach blackberries, cranberries, and pomegranate are included for their high antioxidant content. Antioxidants help support cellular and immune health.
Tiny senior dogs seem to love this one. They enjoy the rich turkey, salmon, and duck flavor of the kibbles. The small size of the kibbles also make it easier for older pups to chew and digest.
Sensitive dogs seem to be thriving on this grain-free recipe. According to feedback from pet parents, the constant biting and scratching has stopped since the pups were switched to this recipe. As it has no corn, soy, or wheat that can trigger allergies in sensitive dogs, they are able to find relief in this Now Fresh recipe.
If you have a senior small breed dog or one that needs weight management, this is a highly recommended formula. Even sensitive dogs are able to enjoy this tasty dry food without upsetting their tummies or triggering allergic reactions.
5. Now Fresh Grain-Free Adult Fish Recipe
First 5 ingredients: De-Boned Trout, Whole Dried Egg, Potatoes, Potato Flour, Peas
Now Fresh Fish Recipe is a dry dog food made especially for adult canine fish fans. This tasty fish recipe is rich in omega fatty acids that help promote healthy skin and lustrous coats. This grain and gluten free recipe is ideal for sensitive dogs.
With real deboned trout as the first ingredient, this Now Fresh recipe serves up high quality protein in every meal. Deboned salmon and herring give the crunchy kibbles an even richer fish flavor. These are all highly digestible protein sources that are naturally packed with omega fatty acids. Whole dried egg also provides additional protein in this recipe.
Canola oil and coconut oil are this recipe’s main sources of healthy fats. Coconut oil is not just rich in omega fatty acids. It also has antioxidants that help boost the immune system.
Aside from coconut oil, this grain-free fish recipe has superfoods like cranberries, blueberries, blackberries and pomegranate which are also naturally rich in antioxidants. Wholesome ingredients such as pumpkin and papaya are high in soluble and insoluble fiber that help move food along the digestive tract.
To help improve dogs’ digestion, it has prebiotics and probiotics to stimulate the growth of good bacteria in the gut. Having a healthy digestive system helps dogs achieve overall good health by absorbing more nutrients, instead of turning them into waste.
As this Now Fresh recipe is free from corn, wheat, soy, or rice, the main source of carbohydrates are potatoes. Potatoes are complex carbs that are easy to digest. Other nutritious plant-based ingredients in this fish recipe, such as peas, apples, and carrots also contribute to its carbohydrate content.
Like all Now Fresh recipes, this has no unnamed meat meals or by-product meals. Only high quality protein sources are included in this recipe. It is free from artificial flavors, colors, or preservatives.
This dry dog food has received good feedback from numerous dog parents. They love the high quality natural ingredients that go into every bag of Now Fresh kibbles. This gives them the confidence they are feeding their dogs only healthy food with no questionable ingredients.
It also helps that the dogs love the intense fish flavors of this product; the kibble size is just right, and the pups enjoy their meals.
6. Now Fresh Grain-Free Turkey Stew
First 5 ingredients: De-Boned Turkey, Turkey Bone Broth, Potatoes, Peas, Carrots
Now Fresh Turkey Stew is a wet dog food formulated for adult dogs of all breeds and sizes. This meaty stew has hearty vegetables that add more flavor and texture to the meal. Like Thanksgiving in a conveniently reclosable and recyclable TetraPak, turkey canine fans are sure to enjoy this stew.
With deboned turkey as the main source of protein, this Now Fresh recipe provides lean and easy to digest protein that will help your dog maintain strong and lean muscles. Deboned salmon gives this stew another layer of flavor that dogs love.
This Turkey Stew is made with turkey bone broth, making it extra flavorful and hydrating. As it is fortified with vitamins and minerals, you can serve this hearty stew on its own as a complete meal. It can also be given as a kibble topper to incorporate more moisture into your dog’s diet.
This Now Fresh stew has naturally flavorful vegetables and fruits that serve as sources of carbohydrates, fiber, and nutrients. It has potatoes, peas, carrots, and sweet potatoes. It also has superfoods like cranberries and flaxseed which are rich in antioxidants that support cellular health.
This savory stew has omega 3 and omega 6 fatty acids from canola oil and coconut oil. These essential fatty acids help promote healthy skin and glossy coats.
This Now Fresh recipe is free from grains, gluten, corn, or soy. It has zero rendered meats, by-products, or artificial preservatives. Now Fresh does not use carrageenan. Carrageenan is an additive commonly found in wet pet foods. Some experts claim that it may contribute to certain medical conditions in dogs.
It is a hit among many dogs. They love the meaty bits and lap up the tasty sauce. Their owners love the visibly real and natural ingredients such as turkey and vegetables.
The resealable and recyclable packaging is another reason that pet parents purchase this stew. Aside from the environment-friendly material, the box is easy to open, too.
While some find the this product a bit too expensive, many find good value in this grain-free dog food for the high quality of its ingredients.
7. Now Fresh Grain-Free Shredded Lamb Recipe
First 5 ingredients: Lamb, Chicken Bone Broth, Turkey Bone Broth, Chicken, Chicken Liver
Now Fresh Shredded Lamb Recipe is a wet dog food formulated for the nutritional needs of adult dogs of all breeds and sizes. This is a rich and savory recipe with meaty shreds served in bone broth gravy.
With lamb as the first ingredient, this Now Fresh recipe is highly palatable and rich in amino acids needed by dogs to keep a lean muscle mass. Chicken, chicken liver, and cod liver give this tasty recipe an even richer flavor and texture.
Turkey bone broth and chicken bone broth make this a savory and hydrating meal. Enriched with vitamins and minerals, Now Fresh Grain-Free Shredded Lamb Recipe is nutritionally balanced and complete. It can be served on its own as a meal, or mixed with kibble.
This Now Fresh lamb recipe has nutritious vegetables such as carrots, peas, and sweet potatoes. Cranberries are included as a source of antioxidants to help support cellular health.
It has pork plasma that provides essential vitamins and minerals and may help support immune system health. Omega fatty acids from superfood coconut oil help support dogs’ heart, skin, and coat health.
This grain and gluten-free recipe from Now Fresh has zero rendered meats, by-products or artificial preservatives. It has no corn, wheat or soy. Unlike many commercially available wet dog foods, this lamb recipe contains no carrageenan. Some experts claim that carrageenan may potentially contribute to certain conditions in pets.
Not only do dogs love the rich lamb flavor of this shredded lamb recipe, their owners find that each box actually has more meat than they expected.
The visibly natural and recognizable ingredients gives pet parents the confidence that they are feeding their dogs only nutritious food with this recipe.
Many find the environment-friendly TetraPak packaging quite convenient as it is easy to open and can also be reclosed and recycled.
8. Now Fresh Shredded Chicken Recipe
First 5 ingredients: Chicken, Chicken Bone Broth, Turkey Bone Broth, Chicken Liver, Peas
Now Fresh Shredded Chicken Recipe is a flavorful wet dog food with meaty chicken shreds served in a tasty gravy made from bone broth. This grain-free recipe is enriched with vitamins and minerals for a complete and balanced meal.
Chicken is one of the most popular proteins among pups. Made with real chicken, this Now Fresh recipe provides high quality protein that is also easy to digest. Chicken liver and cod liver add a richness to this dish that dogs naturally crave.
It has chicken bone broth and turkey bone broth for a flavorful and hydrating meal with every serving. Chicken bone broth is not only tasty, but it is also a good source of collagen. This versatile meal can also be served as a kibble topper to add more hydration to your dog’s diet.
This Now Fresh recipe has pork plasma that provides essential vitamins and minerals that help boost dogs’ immune system health. Wholesome veggies and fruits such as peas, carrots, tapioca, cranberries, and sweet potatoes are included as sources of fiber, carbs, and more nutrients.
This shredded chicken recipe has superfood coconut oil, which is rich in omega fatty acids that help support dogs’ heart, skin, and coat health.
Like all Now Fresh recipes, this chicken recipe contains no unnamed meat meals or by-product meals. Only high quality animal proteins are used in this recipe. No questionable additives are used in this recipe. It is also free from artificial flavors, colors, and preservatives.
While some dog owners find it a bit costly, they still see good value in the product as their dogs just love its rich chicken flavor. They gobble up the meaty shreds and lick their bowls clean.
Aside from being very tasty, owners can see the recognizable natural ingredients in every serving of this Now Fresh recipe. The convenient, easy to open, and recyclable packaging is also another reason why they love this product.
Overall, it is highly recommended for its high quality ingredients, palatability, and convenient packaging.
Made in the USA?
Because this brand is manufactured by Petcurean, a Canada-based company, it is not made in the USA. The company does have offices in the United States, but they source their ingredients and manufacture their products in company-owned facilities in Canada.
This shouldn’t be a source of concern for pet owners, however, because the company follows strict standards for safety and quality, just like any reputable US-based pet food manufacturer would. Not only are their products proudly made in Canada, but they are conceived, created, and formulated there as well.
As a Petcurean brand, Now Fresh sources their ingredients from Canada. According to the company website, they strive to ensure that every recipe is made with “the highest quality, healthiest, and most flavorful ingredients available.”
They choose their ingredients carefully from a trusted network of ranchers, farmers, and producers who must adhere to strict standards for quality, health, and safety. This brand doesn’t use any unnamed meat meals, by-product meals, or ingredients from China.
Now Fresh Recall History List:
Petcurean is fiercely devoted to following strict standards for quality and safety when it comes to the manufacture of their products as well as the sourcing of their ingredients. They don’t cut corners and they offer a guarantee that comes with each bag of pet food they sell, no matter which brand.
You may also be interested to know that the company practices sustainability by producing their pet foods in the most sustainable way possible, by reducing consumption, and by reusing or recycling materials.
All of this being true, you shouldn’t be surprised to learn that Petcurean does not have much of a recall history and there are no Now dog food recalls to report. There has been only one recall for any Petcurean brand – a 2003 recall that affected all products from the Go! brand that were made in the company’s Texas plant.
How Expensive Are Their Products?
This brand is probably what some pet owners would consider expensive, but you must remember that you are paying for a high-quality product. The fact that this brand is produced in Canada shouldn’t factor into your decision – it is still a quality pet food brand worth considering.
In terms of pricing, for an 25-pound bag of dry food, you will pay between $75 and $90, depending on the recipe. You can save money on this brand using Now coupons that you can find online or from independent retailers.
List of Current Products Available
When it comes to their products, Now Fresh only offers dry dog foods. This brand is dedicated to freshness and quality, so they offer a limited selection of products in order to maintain their high standards and to perfect each recipe they sell.
Every recipe this brand has to offer is completely free from gluten and grains – they are also free from common allergens like corn, wheat, soy, beef, and chicken. There are a number of products for dogs in all life stages including small-breed and large-breed puppies, as well as adult dogs and seniors.
The Now Fresh brand currently only offers dry dog food products. This brand has a total of eleven recipes for dogs in all life stages and all breed sizes. There are three puppy recipes, including one each for small-breed and large-breed puppies, as well as three original adult dog formulas and one each for small and large breeds. There are also two senior dog recipes.
- Grain-Free Puppy Recipe
- Grain-Free Adult Dog Recipe
- Grain-Free Senior Dog Recipe
- Grain-Free Fish Recipe for Adult Dogs
- Grain-Free Red Meat Recipe for Adult Dogs
- Grain-Free Small Breed Puppy Recipe
- Grain-Free Small Breed Adult Recipe
- Grain-Free Large Breed Puppy Recipe
- Grain-Free Large Breed Adult Recipe
- Grain-Free Large Breed Senior Recipe
- Grain-Free Shredded Chicken Recipe
- Grain-Free Turkey Stew
- Grain-Free Pork Stew
- Grain-Free Shredded Lamb Recipe
- Grain-Free Small Breed Shredded Turkey Recipe
- Grain-Free Small Breed Pork Paté