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Now Fresh Dog Food Review 2020: The Freshest Option for your Pet?

now fresh dog food

The Now Fresh brand of pet food follows the tagline, “It could only be fresher if you made it from scratch.”

This brand is packed full of fresh, nutritious ingredients such as 100% market-fresh meat and fish as well as 100% fresh omega-3 and omega-6 oils from canola and coconuts.

One of the five brands offered by the Petcurean company, this brand features grain-free, gluten-free recipes that don’t contain and wheat, corn, soy, chicken or beef. They offer a variety of flavorful formulas made with premium proteins and grain-free carbohydrates to ensure complete and balanced nutrition for dogs in all life stages.

Simply put, if you want to feed your dog something that offers the high-quality nutrition and flavor of real, fresh ingredients, feed him Now Fresh.

Manufacturer Information:

One of the five pet food brands manufactured by Petcurean, this brand is a Canadian pet food brand. It is an independent pet food company that started as a small family operation in the Fraser Valley area of British Columbia, Canada. Driven by a desire to make the kind of high-quality food pets deserve, the brand lives by an uncompromising commitment to quality.

Pet food made by pet advocates, Petcurean believes that you should be able to see the original ingredients in the final product – it’s part of what they offer as part of the “Petcurean Difference.” Canadian-owned and -operated since 1999, this is a pet food brand you can trust.

Now Fresh Dog Food Reviews

If you do a little research online, you’ll find that most Now Fresh dog food reviews are very positive. The brand earns a lot of credit by using only fresh, natural ingredients and by adhering to strict standards for safety and quality.

The brand makes it easy for dog owners to choose a product that won’t trigger allergies by excluding corn, wheat, soy, beef, and chicken from all of their recipes. They ingredient they do utilize all come from trusted sources and offer verifiable quality. Keep reading to find our Now Fresh reviews for one dry food recipe.

Now Fresh Grain-Free Adult Dog Recipe

This Grain-Free Adult Dog Recipe is one of three original adult dog food recipes and, like all the rest, it is completely gluten-free and grain-free. This particular recipe features fresh turkey, salmon, and duck as the primary proteins with potato flour, peas, and apples as the main carbohydrates.

Made with 100% meats and omega oils, this formula provides 26% crude protein and 16% crude fat, both of which are above your dog’s minimum nutritional requirements. You’ll also be glad to know that this formula is free from rendered meats, by-products, and artificial additives.

As promised, the first ingredient in this recipe is 100% fresh turkey. Though the product also features salmon and duck, these ingredients don’t appear until the twelfth and thirteenth slot on the ingredients list. Something else you should note is that fresh meats like turkey contain up to 70% moisture by volume.

This means that when the product is cooked at high heat, much of that moisture will be lost and the final volume of protein provided by this particular ingredient may end up being much lower.

It is good to see some supplementary proteins – like the salmon and duck as well as some whole dried egg – but it leaves you to wonder whether the product might get a significant amount of its protein content from other sources. Potato flour and peas, for example, contain a good bit of plant protein.

In addition to some plant protein, the potato flour and peas listed in the second and third slots are the primary carbohydrates used in this Grain-Free Adult Dog Recipe. These ingredients are both gluten-free and grain-free, plus they are considered digestible for most dogs.

There are some supplementary sources of fiber as well, such as fresh apples, pea fiber, tomato, potatoes, and flaxseed. There are also a number of fresh fruits and vegetables which, in addition to contributing some extra fiber, act as natural sources for key nutrients.

Though it seems like there are a lot of supplementary fibers used in this recipe, the crude fiber content is only 3.5% which is well below the recommended 5% maximum.

The remaining ingredients in this recipe consist of fats, natural flavors, fresh fruits and vegetables, and beneficial supplements. The main source of fat used in this recipe is canola oil and it works with the coconut oil and flaxseed to provide a balance of omega-3 and omega-6 fatty acids to support your dog’s healthy skin and coat.

The only problem is that these are all plant-based fats which means that they offer limited biological value to your dog – it would be better to see an animal-based fat as the main source. As it has been mentioned, the fresh fruits and vegetables act as natural sources for key nutrients, though synthetic supplements are still needed for nutritional balance.

It is good to see that many of the minerals are chelated and this recipe also includes dried fermentation products as probiotic support for your dog’s digestive system.

Overall, this Grain-Free Adult Dog Recipe is a high-quality product formulated for adult dogs. It features a fresh meat as the main ingredient as well as gluten- and grain-free carbohydrates for energy and dietary fiber. The recipe does seem to be a little heavy in plant-based ingredients, though there are three other animal proteins to back up the turkey.

It is also important to note that the main sources of fat are all plant-based, though your dog will get some natural fat from the salmon and duck as well. It’s always good to see fresh fruits and vegetables included as natural sources for key vitamins and minerals, though the product does still seem to need a high number of synthetic supplements for nutritional balance.

With chelated minerals and probiotics on the list, however, it seems that most of these supplements will be valuable to your dog. All in all, this is a good recipe but it does leave room for improvement.

now fresh dog food

Made in the USA?

Because this brand is manufactured by Petcurean, a Canada-based company, it is not made in the USA. The company does have offices in the United States, but they source their ingredients and manufacture their products in company-owned facilities in Canada.

This shouldn’t be a source of concern for pet owners, however, because the company follows strict standards for safety and quality, just like any reputable US-based pet food manufacturer would. Not only are their products proudly made in Canada, but they are conceived, created, and formulated there as well.

Ingredient Sourcing

As a Petcurean brand, Now Fresh sources their ingredients from Canada. According to the company website, they strive to ensure that every recipe is made with “the highest quality, healthiest, and most flavorful ingredients available.”

They choose their ingredients carefully from a trusted network of ranchers, farmers, and producers who must adhere to strict standards for quality, health, and safety. This brand doesn’t use any unnamed meat meals, by-product meals, or ingredients from China.

Now Fresh Recall History List:

Petcurean is fiercely devoted to following strict standards for quality and safety when it comes to the manufacture of their products as well as the sourcing of their ingredients. They don’t cut corners and they offer a guarantee that comes with each bag of pet food they sell, no matter which brand.

You may also be interested to know that the company practices sustainability by producing their pet foods in the most sustainable way possible, by reducing consumption, and by reusing or recycling materials.

All of this being true, you shouldn’t be surprised to learn that Petcurean does not have much of a recall history and there are no Now dog food recalls to report. There has been only one recall for any Petcurean brand – a 2003 recall that affected all products from the Go! brand that were made in the company’s Texas plant.

Now Fresh Dog Food Review 2020: The Freshest Option for your Pet? 1

How Expensive Are Their Products?

This brand is probably what some pet owners would consider expensive, but you must remember that you are paying for a high-quality product. The fact that this brand is produced in Canada shouldn’t factor into your decision – it is still a quality pet food brand worth considering.

In terms of pricing, for an 25-pound bag of dry food, you will pay between $75 and $90, depending on the recipe. You can save money on this brand using Now coupons that you can find online or from independent retailers.

List of Current Products Available:

When it comes to their products, Now Fresh only offers dry dog foods. This brand is dedicated to freshness and quality, so they offer a limited selection of products in order to maintain their high standards and to perfect each recipe they sell.

Every recipe this brand has to offer is completely free from gluten and grains – they are also free from common allergens like corn, wheat, soy, beef, and chicken. There are a number of products for dogs in all life stages including small-breed and large-breed puppies, as well as adult dogs and seniors.

Dry Products

The Now Fresh brand currently only offers dry dog food products. This brand has a total of eleven recipes for dogs in all life stages and all breed sizes. There are three puppy recipes, including one each for small-breed and large-breed puppies, as well as three original adult dog formulas and one each for small and large breeds. There are also two senior dog recipes.

now fresh

  • Grain-Free Puppy Recipe
  • Grain-Free Adult Dog Recipe
  • Grain-Free Senior Dog Recipe
  • Grain-Free Fish Recipe for Adult Dogs
  • Grain-Free Red Meat Recipe for Adult Dogs
  • Grain-Free Small Breed Puppy Recipe
  • Grain-Free Small Breed Adult Recipe
  • Grain-Free Large Breed Puppy Recipe
  • Grain-Free Large Breed Adult Recipe
  • Grain-Free Large Breed Senior Recipe

Wet Products

Now Fresh

  • Grain-Free Shredded Chicken Recipe
  • Grain-Free Turkey Stew
  • Grain-Free Pork Stew
  • Grain-Free Shredded Lamb Recipe
  • Grain-Free Small Breed Shredded Turkey Recipe
  • Grain-Free Small Breed Pork Paté

Is now fresh a good dog food?

Yes. As a group, the brand features an average protein content of 29% and a mean fat level of 16%. Now Fresh is a grain-free dry dog food using a moderate amount of dried egg as its main source of animal protein, thus earning the brand 4 stars.

Where is now fresh dog food made?

One of the five pet food brands manufactured by Petcurean, this brand is a Canadian pet food brand. It is an independent pet food company that started as a small family operation in the Fraser Valley area of British Columbia, Canada.

What is Petcurean?

Petcurean is a pet food company. They create premium quality, nutrient-rich food that's right for pets, to help our dogs and cats get the most out of their lives through their products.

Is now fresh dog food safe?

Yes. The company follows strict standards for safety and quality, just like any reputable US-based pet food manufacturer would. Not only are their products proudly made in Canada, but they are conceived, created, and formulated there as well.


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