Forza10 Dog Food Review: Best Natural Alternative to Medicine?

Curious about the Forza10 brand? Continue reading for our comprehensive Forza10 dog food review.

Forza10 is an Italian-American pet food company specializing in the treatment of ailments through dietary changes. The brand has four product lines: Active, Sensitive, Maintenance, and Legend. Each of them has components that make it different from the rest.

All of their lines contain whole anchovy meal sourced from the Arctic and Antarctic Oceans, giving their formulas a good amount of Omega 3 fatty acids as well as medicinal plants.

The company was founded by “food allergy guru” Dr. Sergio Canello, DVM who is an international expert in food allergies, and “the Green Wizard” Gianandrea Guidetti, a PharmD and phytotherapy expert.

They discovered that that the #1 enemy for the health of dogs and cats is oxytetracycline, which is an antibiotic commonly used in food production.

This is unfortunately widely used in the farming industry. Studies conducted by Dr. Canello and his team identified oxytetracycline as the possible cause of many common diseases in dogs and cats.

The brand is now on a mission to rid the world of poor quality, contaminated pet food.

If you are concerned about your pet’s diet, you may want to learn more about Forza10 and how the formula may impact the life of your pup.

Read on for more information about their wide range of products that target various ailments in dogs.

The company considers themselves the founders of natural alternatives to medicine so instead of offering your pets drugs they recommend you start by taking a look at their diet and what they are consuming.

If you are concerned about your pet’s diet, you may want to learn more about Forza10 and how the formula may impact the life of your pup. For more information about their specific lines and their reputation online, read on.

Brand Quick Look

• Parent Company: SANYpet Group
• Made in: Italy
• Available at:  Chewy, Amazon, Forza10 Website
• Types of Food: Dry
• Real Meat in First 5 Ingredients? : Yes
• Recalled in Past? : No

Behind the Brand

Dr. Sergio Canello, DVM founded Forza10 with a mission to impact the lives of pets and pet owners worldwide He is a leading foodborne illness expert and has conducted countless experiments in the area of inflammatory and autoimmune diseases related to pets.

The company brought in leading pharmacists, phytotherapists, and eight leading universities to develop their formulas all to ensure that science backs all their claims, and that their food lives up to its expectation.

The philosophy of Forza10 is that food intolerances and allergies are the reasons your dog has health issues. There are proteins, vegetables, and other harmful ingredients in your dog's food that he or she is sensitive to, but you don’t know it because they are well hidden.

Forza10 focuses on transparency and being clear about everything they put into their formulas so you can ensure your pup does not react negatively to the food you feed them.

 

Forza10 Dog Food Reviews

In this section, we’re going to break down two of the unique dog food lines from Forza10 to give you a more in-depth look into some of the ingredients in the formula. This brand has a lot of different dog foods that specialize in treating a lot of different ailments.

Hopefully, after reading this review, you can feel more comfortable and confident about deciding whether Forza10 is right for your pup.

1. DailyPro Sensitive Digestion Seafood & Fish 

This grain-free kibble is specially formulated for adult dogs of all breeds and sizes with sensitive stomachs or digestive issues.

The recipe is designed to help ease common digestive problems such as stomach upset, diarrhea, vomiting, bloating, belching, flatulence and intestinal noises.

Made with wild-caught anchovies, this protein-rich formula provides a natural source of omega-3 fatty acids to support skin, coat, and overall health. The anchovy base also gives the kibble a rich fish flavor that most dogs find irresistible.

Anchovies are highly digestible, making this food gentle on sensitive stomachs. With 29.5% protein, it provides all the essential amino acids dogs need to maintain strong, lean muscles.

Although the product is marketed as a limited-ingredient recipe, it does include hydrolyzed animal protein and chicken fat. The hydrolyzed proteins are broken down into smaller amino acid chains for easier digestion and faster nutrient absorption.

Fish oil serves as the main source of essential fatty acids, offering omega-3s that promote a healthy coat, reduce allergy symptoms, and support heart and brain function.

The carbohydrate sources—potato and potato starch—are complex carbs that supply energy along with beneficial vitamins and minerals.

The formula is enriched with oregano, dandelion and thyme, herbs known for their digestive and overall health benefits.

This food is completely free from corn, wheat, soy, GMOs, and by-product meals. It contains no artificial colors, flavors or preservatives and no oxytetracycline residues that may irritate the digestive system.

According to pet owners, dogs with sensitive stomachs show noticeable improvement after switching to this recipe. Many report better digestion, improved stool quality, and overall happier, healthier pets.

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2. Active Echo

The Active Echo is a grain-inclusive dry food formulated to support the ear health of adult dogs of all breeds and sizes.

Developed with veterinarians and European universities, this recipe targets ear issues linked to ingredient sensitivities. It features the Active Fresh System (AFS) — a patented technology that preserves the efficacy of heat-sensitive botanical ingredients like rose hip, tea tree and tilia cordata, contained in small heart-shaped tablets mixed with the kibble.

The formula provides 23% protein, with wild-caught dehydrated fish as the single protein source. Fish is highly digestible, rich in omega-3 fatty acids, and gives the kibble an appealing flavor.

Its single carbohydrate source is ground rice, a gentle, easily digestible grain that helps reduce allergic reactions.

Essential fatty acids from fish oil and sunflower oil promote balanced omega-6 to omega-3 ratios, supporting skin, coat, immune, and heart health.

Pet owners report noticeable improvement in their dogs’ ear health and appreciate the food’s high-quality ingredients—free from by-product meals, artificial additives and cheap fillers.

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3. DailyPro Sensitive Skin Seafood & Fish

Sensitive Skin is a grain-free dry food made for adult medium-breed dogs with skin sensitivities. It helps reduce scratching, redness, hot spots, tear stains, dull coats, paw licking and excessive shedding.

With 32.5% protein, the recipe features wild-caught anchovies, a highly digestible source of amino acids and omega fatty acids that support lean muscle and healthy skin and coat. It also includes hydrolyzed animal proteins, which are broken down for easier absorption.

Potato and potato starch serve as nutrient-rich, grain-free carbohydrates. The formula also contains botanical herbs such as rose hips, cranberry, yucca schidigera and rosemary extracts, known for their anti-inflammatory and antioxidant benefits.

Essential fatty acids come from fish oil and purified chicken fat, promoting skin hydration, a glossy coat, and overall wellness. Omega-3s also support heart, joint, and immune health.

Pet owners report visible improvements in their dogs’ skin and coat, with reduced itching, faster hair regrowth on hotspots, and better digestion. While slightly more expensive than average kibble, many consider it worth the cost—and still more affordable than prescription diets.

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4. Nutraceutic Maintenance Evolution with Fish

This grain-inclusive dry food is formulated for adult dogs of all breeds and sizes, especially those struggling with obesity, diabetes, hyperlipidemia, or other metabolic issues.

It features fish meal as the sole animal protein—highly digestible, flavorful, and rich in omega fatty acids that promote healthy skin and coat. With ground rice as its only carbohydrate source, this single-protein, single-carb recipe is gentle on digestion and ideal for dogs with food intolerances or allergies that may worsen metabolic problems.

Fish oil and vegetable oil provide omega-3s that support heart, brain, and immune health while reducing inflammation. Added dried beet pulp, papaya, pineapple, pomegranate and ginseng extract supply antioxidants and aid digestion and urinary health.

Free from corn, wheat, soy, by-products and artificial additives, this food has earned praise from pet owners for helping sensitive dogs lose weight, improve skin health and develop thicker, shinier coats.

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5. Active Dermo

This grain-free dry food is made for adult dogs with sensitive skin, helping relieve itchiness, redness, hot spots, dandruff and excessive shedding.

It’s a single-source protein and carbohydrate formula—anchovy meal and potatoes—ideal for dogs needing a limited-ingredient diet. With 23.5% protein, it’s lower in protein than other Forza10 sensitive skin recipes but still highly digestible and flavorful. Hydrolyzed fish and potato proteins are added for easier nutrient absorption.

Fish oil and vegetable oil provide omega-3 and omega-6 fatty acids that support skin, coat, heart, and immune health while reducing inflammation.

Each kibble includes heart-shaped bits made with Forza10’s Active Fresh System (AFS) to preserve natural actives such as aloe vera, rosemary, papaya, and pomegranate, which promote healing, antioxidant protection, and immune support.

Free from grains, gluten, peas, poultry, corn, wheat, soy and artificial additives, this recipe has become a top-rated favorite among pet parents.

Many report dramatic relief from chronic itching, sores, and hot spots—after countless failed attempts with other foods. Despite its modest protein level, it consistently delivers impressive results for dogs with skin sensitivities.

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6. Nutraceutic Active Colon Diet Phase 1

Colon Diet Phase 1 is a grain-inclusive dry food formulated for adult dogs with sensitive stomachs or chronic digestive issues such as IBD, colitis, flatulence, diarrhea or constipation.

This single-protein, single-carbohydrate formula features hydrolyzed fish protein from Icelandic wild-caught anchovies, broken down into small amino acids for easy absorption and reduced allergic response. Dehydrated fish provides additional protein, while the 21% protein content supports lean muscle without straining digestion.

Rice and rice middlings supply gentle, fiber-rich carbohydrates that help firm stools and aid gut health. Fish oil and sunflower oil deliver omega fatty acids that support digestion, skin, coat, heart, and immune health.

Enriched with beet pulp, rosemary, yucca schidigera extract and brown algae, the formula promotes intestinal balance and reduces inflammation.

Free from corn, wheat, soy, and artificial additives, this food has earned high praise from pet owners for easing chronic digestive problems and improving stool quality—often within days. Though premium-priced, many consider it well worth it for lasting relief.

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7. Nutraceutic Actiwet Renal Support

This grain-inclusive wet food supports renal and cardiac health in adult dogs of all breeds and sizes.

Formulated with low protein, phosphorus and sodium, it’s ideal for dogs with kidney or heart issues and provides much-needed hydration.

Its multi-protein blend features Icelandic salmon, chicken liver, and lamb — all high-quality, palatable protein sources. Salmon naturally provides omega-3 fatty acids that support heart, brain, skin, and immune health, while vegetable oil adds omega-6s for healthy skin and cell function.

Rice serves as an easily digestible carbohydrate, complemented by cranberries, dandelion, and clover for urinary and kidney support.

Free from corn, wheat, soy, GMOs, and artificial additives, this recipe has earned strong reviews for improving appetite, digestion, and energy in dogs with renal conditions.

Though some report slight batch inconsistencies or palate fatigue over time, most owners find it highly effective and well-tolerated — even by picky eaters.

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8. Nutraceutic Actiwet Intestinal Support Icelandic Fish Recipe

Another wet food with grains that is formulated for adult dogs with sensitive digestion, helping relieve diarrhea, bloating, vomiting and other stomach issues.

The multi-protein pâté features Icelandic salmon and chicken liver — highly digestible, flavorful proteins rich in natural omega-3 fatty acids for heart, skin, coat, and immune health. Vegetable oil adds omega-6s to support cell and skin function.

Enhanced with oregano, rose hips, rosemary, and psyllium husk, it promotes healthy digestion, reduces inflammation, and provides antioxidants and fiber for gut balance.

Made with Forza10’s Microcapsule Technology, the formula preserves ingredient freshness without GMOs, corn, wheat, soy, or artificial additives.

Pet owners praise its high palatability and fast results — many report improved stool quality and relief from chronic intestinal issues within days.

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What Types of Dog Food Do They Offer?

• Active – They consider this your pups natural alternative to medicine. They offer a variety of specific diets that combine conventional therapy with anti-inflammatory ingredients to help your dog with joint and muscle pain.
• Sensitive – This line is entirely grain-free for dogs who suffer from intolerance or wheat allergies. Within the brand, they have six different formulas for ear, eye, skin, intestinal, behavioral, and joint issues.
• Legend – The Legend brand is also grain-free, and this brand is more suitable for healthy dogs who need a more well-rounded diet. This line comes in three different offerings one being for dogs of all stages of life, the other helps with skin conditions, and the last is intended for digestive issues.

Active:

• Behavioral
• Colon Diet
• Daily Detox
• Depura A
• Dermo
• Immuno
• Intestinal
• Renal
• Oral
• OTO
• Reproductive Female
• Reproductive Male
• Weight Control

Sensitive:

• Sensitive Skin
• Sensitive Digestion
• Sensitive Behavioral
• Sensitive Ear
• Sensitive Joint
• Sensitive Tear Stain

Legend:

• Skin
• Digestion
• New Zealand
• All Life (small)
• All Life (medium/large)
• Puppy

Maintenance:

• Lamb
• Fish

 

Recall History

Currently, there are no available recalls of Forza10 dog food.

Customer Reviews

Buying dog food for specific illnesses and ailments can seem intimidating because you don’t want to give them something that may cause additional issues. Reading customer reviews from fellow pet parents helps give us an idea of what to expect from the product.

We’re going to take a look at what some customers had to say about the most popular brands of Forza10 dog food so you can help decide if switching may be the right choice for your pup.

Some of the reviews of their sensitive line of dog food almost bring a tear to your eye when you read about the stories of pet owners trying to solve issues like Colitis or Pancreatitis. Overall, the foods available for purchase on Chewy have excellent reviews of four stars or more.

Here are some reviews, positive and negative.

Positive

Suffering from Colitis

I’ve searched for food to help my little Frenchie who suffers from colitis. After spending over 2k in Vet Care, surgery and Rx foods nothing seemed to help. The bloody stool and the pain she had each time she went potty was just heartbreaking.

FINALLY, I came across this food and researched the Dr. & let me tell you THIS IS THE BEST food if you have a puppy or dog suffering from Colitis or IBS!!!! After feeding her this food for ONLY two days, I’ve seen major improvements in her stool, and she’s going potty less and much less blood!!!

This food is worth every penny spent!!! I wish I had found this food sooner but so very grateful I found it when I did!!! – Chewy Customer

Love this product

My dog had serious digestive issues and was on prescription dog food for years. A friend recommended this as a healthier alternative and it's been fantastic! I used to have to order direct from Italy. So happy Chewy is carrying it now! – Chewy Customer

Worked better than prescription diets

My vet put my dog on two prescription diets for her IBD, and my dog did poorly on both. I was a bit hesitant to transition cold turkey to this one, but within two days, her stools started to take form and become more solid!

This one is a keeper and I am more comfortable feeding this than the vet crap. I hoped Chewy would carry the Forza 10 line purposely made for IBD and their canned food too. – Chewy Customer

Negative

Great Food – Wish my picky boy liked it.

• This food is the only one on the market I've seen that includes black pepper and turmeric to reduce inflammation. I have a very picky eater who has issues with digestion so I was hoping he would like this food. He liked a different line of food by the same company, but unfortunately, he is not a fan of this one. – Chewy Customer

A Healing, Nutrient-Packed Option

Forza10 has many different food lines to appeal to pups of all ages, types, and health levels. It is a brand that focuses on addressing common food-related health issues in dogs, such as allergies, sensitivities, and digestive problems.

They are known for using natural ingredients and incorporates specific therapeutic lines aimed at managing conditions like skin irritations, joint issues, and urinary health. The company also emphasizes sustainability and uses clean, responsibly-sourced ingredients, including organic and non-GMO options.

The brand's formulas are crafted with the input of veterinarians and nutritionists, which adds credibility to its health-focused approach. However, it may not be the right fit for every dog, especially those without specific health concerns, as its specialized formulas can come at a higher price point compared to general-purpose dog foods. Additionally, some pet owners may find the taste or texture less appealing to their dogs compared to more mainstream brands.

In conclusion, this brand is a good option for dogs with dietary sensitivities or specific health needs. However, for healthy dogs without such requirements, it may be more cost-effective to explore other high-quality, non-therapeutic food options. Always consult with a veterinarian to ensure the food meets your dog’s individual health needs.