The premium dog food market has expanded in recent years to become a $13 billion market. As more and more pet food companies are improving their ingredients and revamping their recipes, there remains a market for custom meals for pets.
In the same way that Hello Fresh and Blue Apron offer customized meal options for humans, a start-up pet food company called Ollie seeks to do the same for pets.
With new funding from Primary Ventures and Lerer Hippeau Ventures, Ollie is able to make their mission national, hitting the premium pet food industry hard with a new product that fills a unique gap.
As the obesity epidemic spreads across America, it is not just humans that are affected by poor eating habits – dogs are also feeling the brunt with alarming increases in diabetes and cancer statistics. Ollie seeks to combat these increases by using real-food ingredients to create premium pet food products that are fit for human consumption.
By gathering specific information such as breed, age, activity level, and alteration status (spayed or neutered), Ollie is able to create a customized pet food product ideally suited to the individual dog’s calorie and nutrition needs.
Custom-made meals are shipped every two weeks to mitigate the need for preservatives and online profiles for each pet can be updated to account for changes in weight or dietary needs.
While on-demand meals have become somewhat trite in the human food industry, it is a new development in the pet food industry and one that Ollie seek to perfect. Not only are Ollie’s pet food products made with premium-quality ingredients, but they are so nutritious that they require minimal supplementation in order to meet AAFCO requirements.
Ollie’s custom pet meals are loaded with healthy, wholesome ingredients as well as natural flavor that your dog is sure to love. Plus, you don’t have to worry about negative reactions to low-quality fillers and artificial additives because they simply aren’t a part of Ollie’s pet food model.
Ollie premium pet food is currently available in all 48 states via FedEx delivery services. Prices start at just $3 per pound, though most meals average $6 per pound when you factor in optional add-ons for customized nutrition.
Though these prices are significantly higher than your average kibble, they are surprisingly affordable when compared to premium freeze-dried and frozen raw food options that cost upwards of $15 per pound.
Though Ollie currently only offers two different products – chicken and beef – they have lofty plans to grow and evolve. In the near future, Ollie plans to release a line of custom cat food products. To learn more about Ollie and their products, visit their website at: www.myollie.com.
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