Our quick take: Nom Nom is a fresh, gently cooked dog food that ships frozen to your door by subscription (it is also sold at PetSmart and other stores). It has been owned by Mars Petcare, as part of its Royal Canin division, since 2022. Its six dog recipes are made for all life stages and use simple whole-food ingredients like turkey, beef, chicken, pork or lamb with rice, potatoes and vegetables. It costs far more than kibble, and its only recall so far was a 2021 cat food lot, not dog food.
Meet Nom Nom Dog Food
In this Nom Nom Dog Food review, we take a closer look at one of the most recognizable fresh dog food brands on the market. Formerly known as NomNomNow, Nom Nom has become a popular choice among pet parents looking for convenient, fresh meal delivery for their dogs. If you’ve explored fresh dog food subscription services, you’ve probably come across Nom Nom.
What sets Nom Nom apart from traditional kibble and some other fresh food brands is its gently cooked, small-batch recipes that are frozen to preserve freshness. Rather than undergoing high-temperature extrusion like conventional kibble, Nom Nom offers meals with recognizable ingredients and a softer, moisture-rich texture.
That doesn’t automatically make kibble nutritionally inferior. Foods labeled “complete and balanced” must meet the same AAFCO nutritional requirements, regardless of format. The real differences come down to moisture content, processing methods, ingredient appearance, convenience, and your dog’s individual nutritional needs. You can also explore our Nom Nom vs. The Farmer’s Dog comparison to see how these popular fresh food brands compare.
Brand Quick Look
Parent Company: Mars Petcare (Royal Canin division) since 2022
Recalled in Past? : No dog food recalls (one cat food recall in 2021, see below)
Behind the Brand
Nom Nom’s main goal is to go above and beyond for your pets, a different kind compared to other dog foods in the market.
Nom Nom delivers gently cooked meals made with premium ingredients, formulated by their in-house vet science team.
They always use high-quality ingredients, and they do everything in their power to retain as many nutrients before shipping it to you.
Once you’re on the website, you can create a pet profile and based on your answers; the company will recommend a specific line of food for your dog.
Introducing the Sampler Pack
One of my favorite pet food brands is this one. It’s my go-to pet food brand for my pets and my fosters, and I simply love how its recipes have made my pups healthier overall.
Nom Nom also sells a Sampler Pack. It’s a complete assortment of all of the company’s pet cuisines — 200g each of the Beef Mash, Chicken Cuisine, Turkey Fare, and Pork Potluck — so that it would be easier for you to find out which recipe your pup prefers without having to subscribe to a meal plan first.
You will still get your pet’s meal in convenient frozen packages that you just need to thaw before serving. And as with all of Nom Nom’s food offerings, each recipe is gently cooked and maximized for digestibility; uses whole and recognizable ingredients; and developed by Board Certified Veterinary Nutritionists to give your dog more energy, better digestion, and a stronger immune system.
New Flavors Launched
In April 2025, Nom Nom added two new meal recipes, Lamb Pilaf (lamb, rice, eggs, carrots, peas) and Turkey & Chicken Cookout (turkey, chicken, sweet potatoes, kale, eggs, peas). That brings the frozen line to six recipes. Nom Nom also sells scoopable frozen Meal Clusters in Chicken & Sweet Potato and Beef & Potato.
At the same time, they added Sweet Potato Chews and Wafers to their treat collection.
Like all Nom Nom products, these new additions are made with real, wholesome ingredients you can trust. Mealtime just got a whole lot more exciting!
Why We Chose Nom Nom for our Misty
Our story starts when Misty came to us as a pup more than a decade ago. We’re a small family, just my husband, me and our son. Misty became our youngest baby. During her first decade of life, we did feed her good food, but still she developed contact dermatitis.
Now, at 13 years old and in her sunset years, we realized that we needed the best possible diet for her health. Hence, when Nom Nom was introduced to us by my sister, we just had to try it. Misty was so grateful for this quality food!
Her quality of life definitely improved and even though she’s only been on it a short while we believe it’s helping to ease her contact dermatitis.
Back in 2020 they had four recipes (Pork Potluck, Chicken Cuisine, Beef Mash and Turkey Fare; there are six today), and we chose the Turkey Fare for our sweet Misty.
Our first shipment arrived on May 7, 2020. It was securely packed in a heavy brown shipping box bearing the company’s logo.
Once you open the box, you will immediately see that the food is safely wrapped up with reusable ice packs inside, also it came in pre portioned meals.
Everything was still cold! We followed the company’s advice and immediately transferred Misty’s new Turkey Fare to the refrigerator.
Even though Nom Nom prepares and ships from Nashville, TN their shipping practices are quite superb, allowing them to ship anywhere in the United States.
Misty’s Turkey Fare made it to us in Long Beach, CA with no trouble despite the heat. In our experience the insulated box and ice packs did their job, but always check that the packs are still cold when your box arrives.
Image above shows the close-up of the company’s Turkey Fare recipe. You truly can see every ingredient in there: carrots, eggs, turkey, rice and peas.
Pet parents everywhere can be assured that only themost nutritious ingredients are being fed to their beloved pets every mealtime.
Guaranteed Analysis
The ingredients of the recipe we got, Turkey Fare, are as follows (current label, as listed by PetSmart):
Ground turkey, brown rice, egg, carrots, spinach, water sufficient for processing, dicalcium phosphate, citric acid, salt, vinegar, calcium carbonate, potassium chloride, vitamin E supplement, natural flavors, fish oil, taurine, dimagnesium phosphate, zinc gluconate, iron amino acid chelate, potassium iodide, vitamin B12 supplement, copper gluconate, manganese gluconate, selenium amino acid chelate, niacin (vitamin B3), thiamine mononitrate (vitamin B1), pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), folic acid, vitamin A supplement, cholecalciferol (source of vitamin D3), pantothenic acid.
Guaranteed analysis (as fed): crude protein 9% min, crude fat 4% min, carbohydrate 11% max, total dietary fiber 4% max, moisture 72% max. Because fresh food is mostly water, that works out to roughly 32% protein and 14% fat on a dry matter basis.
According to the company, a gently cooked ingredient diet may require a short period of adjustment as your pet gets used to it. That is a normal phenomenon if you ask me.
Misty’s Taste Test
I’ll be very honest, our pupper Misty is not a picky eater, but we can tell if she REALLY likes her food or not! From the moment that Nom Nom box arrived at the doorstep, she wouldn’t leave us alone! Her sense of smell is still incredible –even at 13!
I got her bowl, tore the pouch open and poured her first serving of Turkey Fare in. She was pretty excited as I gave it to her, and she loved it! It was bowl-licking good!
As you can see our Misty is enjoying her sumptuous meal of Turkey Fare. After all it contains all those wonderful healthy ingredients plus the USDA Turkey, what more can she ask for right? 😉
We found no recalls of Nom Nom dog food. In July 2021, Nom Nom did recall some lots of its Chicken Cuisine cat food as a precaution, after its chicken supplier, Tyson Foods, recalled chicken for possible Listeria contamination. Nom Nom said no dog food was affected. You can check the latest brand recalls on our pet food recalls page.
For more reviews, you may drop by their page and read myriads of stories from other pawrents! Nom Nom Reviews Page
Nom Nom’s Gut Health Product Line
You really begin to see Nom Nom’s commitment to pet health and happiness when you look at some of the other products they provide.
One example is the Microbiome Testing Kit Nom Nom has offered, which analyzes the bacteria in a sample of your dog’s stool. Check Nom Nom’s site for what is currently available.
In early February 2020, Nom Nom released the brand’s first-ever peer-reviewed study and article on the effects of gently cooked, consumer-ready food on the microbiome of household pets.
If you want to provide your pup with the absolute best in pet nutrition with no fillers, corn, soy, or artificial ingredients, you might want to give Nom Nom a try.
They’re known for their premium-sourced products that taste great and provide your pup with hours of clean energy.
Nom Nom sets the bar high with short, recognizable ingredient lists.
They are one of the best-known providers of gently cooked meals that offers a unique and innovative approach to pet nutrition. Their dog food is made with high-quality, human grade ingredients that are gently cooked in small batches to retain maximum nutrition and flavor.
One of the nice things about the Nom Nom pet profile is that you can regularly change or make revisions to it as your dog ages or has a need for diet changes.
Their recipes are formulated by board-certified veterinary nutritionists to provide complete and balanced meals that meet the specific needs of each individual dog. They offer a variety of recipes to cater to different dietary preferences, allergies, and health conditions.
The food is then delivered directly to your home in portioned packs for convenience and optimal quality. With their commitment to nutrition and sustainability, Nom Nom has become a trusted choice for pet parents seeking a wholesome and convenient option for their furry companions.
The Verdict
Misty loves Nom Nom’s Turkey Fare! I love how happy she is and how easy it is for me to feed her. Remember that pet profile you created? Now this means there’s no measuring or special feeding times.
Nom Nom already pre portioned their meals, so it is stress free for all owners. Simply tear it open and give it to your buddy. Every pouch is already the perfect amount of food for your pet’s ideal body weight.
Nom Nom even gave Misty a free treat: Chicken Jerky, made with only one ingredient—chicken, with zero preservatives! Of course, it wouldn’t be any other way since the company is on a mission to use only real, premium ingredients in their entire food line. They also have Beef Jerky, which I know our Misty would love too!
Since both Nom Nom treat products are simply dehydrated USDA certified meats (beef or chicken,) it is easy to know exactly what your dog is eating. Keep in mind that beef and chicken are among the most common food allergy triggers in dogs, so single-ingredient treats are not automatically safe for a dog with sensitivities.
Overall, trying out Nom Nom has been a wonderful experience. Rest assured, we are true blue Nom Nom customers now!
If you want to try out their products, click below for more info.
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An individual with a profound affection for animals, who was brought up in an environment surrounded by dogs, cats, and chickens. A self-taught enthusiast in the realm of pet care. At present, the proud caretaker of two rescued felines and two lovely mixed-breed canines.
We watch the FDA and every major brand so you don’t have to. The moment a dog food is recalled, you’ll get an email with the brand, the lots affected, and what to do. Nothing else, no spam.
