Super premium dog food has become the go-to choice for pet parents who want more than a bag of kibble. Instead of mass-produced dry or canned food, these services deliver handcrafted, portioned recipes straight to your door. The two biggest names in this space are Nom Nom and Ollie.
This guide compares both brands on ingredients, recipes, pricing, and company ownership — updated with the most current information available.
Pet parents who want to improve the quality and longevity of their dog's life
Dogs with allergies or health conditions that benefit from limited-ingredient diets
Owners comfortable storing pet food in the refrigerator or freezer
Anyone who wants a consistent diet without regular store trips
Who It's Not For?
Very picky eaters where a trial-and-error transition isn't practical
Dogs on a vet-prescribed therapeutic diet
Owners who don't want to wait for scheduled deliveries
Company Ownership: Neither Brand Is Independent Anymore
A comparison like this isn't complete without knowing who actually owns each brand, since it affects long-term direction, pricing, and product changes.
Nom Nom was acquired by Mars Petcare in January 2022, reportedly for around $1 billion, and now operates as an autonomous brand within Mars's Royal Canin division — similar to how Mars manages Royal Canin and Eukanuba.
Ollie was acquired by Agrolimen, a Spanish family-owned food conglomerate, in February 2026, in a deal reportedly valued at over $600 million. Agrolimen also owns Nature's Variety and Affinity Petcare. Ollie continues to operate independently under its existing CEO, Nick Stafford, with no announced changes to its team or customer experience.
In short: both companies are now backed by large multinational pet food groups, not independent startups.
Ingredients
Ollie
Ollie uses USDA-certified, human-grade meats (chicken, beef, turkey, lamb, pork) paired with fresh vegetables like carrots, peas, spinach, and squash, plus superfoods such as chia seeds, blueberries, and cranberries.
The company states there are no fillers (corn, wheat, soy), no artificial preservatives, colors, or flavors.
Nom Nom also uses high-quality, farm-raised meats, most sourced in the U.S. Meats are grain-free and hormone-free, and vegetables vary by recipe (potatoes, carrots, peas, spinach, squash, green beans). Instead of separate vitamin-fortified ingredients, Nom Nom adds a proprietary nutrient mix to each recipe (including copper, manganese, thiamine, vitamin E, B1, B2, B12, selenium, and D3).
Ollie expanded its lineup and rebranded its recipe names. As of 2026, the current fresh recipes are:
Fresh Beef with Sweet Potatoes
Fresh Chicken with Carrots
Fresh Turkey with Blueberries
Fresh Lamb with Cranberries
Fresh Pork with Apples(newest addition)
Ollie has also introduced a baked dog food line as a shelf-stable alternative to its fresh recipes, for owners who want variety without refrigeration.
Nom Nom's Current Lineup (6 Recipes)
Beef Mash
Turkey Fare
Chicken Cuisine
Pork Potluck
Lamb Pilaf
Turkey & Chicken Cookout
Nom Nom also sells Scoopable Meal Clusters (“Nombles”), a newer pourable/scoopable frozen format available in Beef & Potato and Chicken & Sweet Potato varieties — designed as a quicker-thaw alternative to their standard trays.
How the Services Work
Ollie
Create an account and complete a questionnaire about your dog (age, breed, weight, allergies).
Review your recommended recipes, with the option to customize ingredients or make substitutions.
Your order is prepared and shipped with a portion scoop included.
Store in the fridge/freezer; portion out at mealtime using the provided scoop.
Nom Nom
Create an account and enter basic dog information.
Select your recipe(s) — Nom Nom recipes are not customizable ingredient-by-ingredient, but you can switch recipes between shipments.
Meals arrive pre-portioned in single-serve packages based on your dog's needs — no scooping or measuring required.
Store in the fridge/freezer; open and serve directly.
Extras: Treats, Supplements, and Discontinued Products
Ollie's Extras
Beef strips
Chicken strips
Turkey strips
Sweet potato slices
Nom Nom's Extras
Treats (current lineup):
Beef Jerky
Sweet Potato Chews
Beef & Blueberry Wafers
Chicken & Cranberry Wafers
Probiotics (current lineup):
Full Spectrum Probiotic ($40, 30-day supply) — supports general wellness and immune function
Both brands price per dog based on weight, age, and activity level rather than a flat rate, so costs vary significantly. As general 2026 ranges:
Brand
Typical Daily Cost
Typical Weekly Cost
Ollie
~$3–15/day depending on dog size
~$20–100+/week
Nom Nom
~$2.40–20+/day depending on dog size
~$20–150+/week
Both offer free shipping and first-order discounts. Because pricing depends heavily on your specific dog's calorie needs, the only way to get an exact quote is through each company's signup questionnaire.
In Conclusion
Both Ollie and Nom Nom deliver fresh, human-grade-adjacent dog food on a subscription basis, and both are now backed by larger pet food conglomerates rather than operating as independent startups.
Ollie edges ahead on customization (ingredient swaps, a fifth recipe, and a baked-food option), while Nom Nom's fully pre-portioned single-serve packaging is more convenient for owners who don't want to scoop or measure.
Neither is a fit if you need cat food from Nom Nom specifically, since that line remains discontinued.
Nom Nom is subscription-based, with pricing based on your dog's size and recipe choice. Small dogs typically run $20–30/week; larger dogs can run $100+/week.
Is Nom Nom raw?
No. Nom Nom gently cooks its recipes rather than baking or freeze-drying, which the company says preserves more nutrients than traditional cooking methods while still being fully cooked (not raw).
How much does Ollie dog food cost?
Ollie also prices per dog, generally landing between $3–15 per day depending on size and plan (full-fresh, half-fresh, or mixed with baked).
Is Ollie dog food raw?
No. Ollie's fresh food is cooked in small batches at low temperatures and lab-tested before shipping; it also now offers a baked line as a non-refrigerated alternative.
Does Nom Nom still offer cat food?
No. Nom Nom discontinued its fresh cat food line in 2022 and has not reintroduced it as of 2026.
Who owns Nom Nom and Ollie now?
Nom Nom is owned by Mars Petcare (since 2022). Ollie is owned by Agrolimen (since 2026). Both operate as independent brands within their parent companies.
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An individual with a profound affection for animals, who was brought up in an environment surrounded by dogs, cats, and chickens. A self-taught enthusiast in the realm of pet care. At present, the proud caretaker of two rescued felines and two lovely mixed-breed canines.
